CASH-Based Practice Blog
How to wow new patients before they’ve arrived for their first visit
If you are interested in an easy way to reduce cancellations and dropoffs in your practice, then check out the video below to learn how to leverage a brief window of opportunity between the initial call and the first visit. Surprisingly, this potential is squandered by many clinics who do not understand the magnitude of the “profit leaks” this creates for their…
A quick tip to get more patients from your presentation
If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to…
The Ultimate Hack for your Practice Marketing: Simple Patient Surveys
Do you really understand what makes your practice special to patients? Have you correctly identified which people are the lowest-hanging fruit for your marketing—those who can give you an easy “yes”? Are you actually selling what you think you’re selling? If you find it difficult to…
A Recession-Proof Practice: How to Succeed During a Downturn
Are financial pressures making it harder to get potential patients to say ‘yes’ to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that’s why this week’s podcast explains how you can help ensure a positive cash flow during a recession. In this episode, you’ll learn about tactics…
How to at least Double the Number of WOM Referrals You’re Getting
Does the idea of bringing lots of easy-to-convert prospects to your door sound appealing? If so, check out this week’s video to learn some tactics that will allow you to at least double your WOM referrals—people who’ve heard rave reviews about your practice from someone they…
5 Post-Discharge Tactics to Get More Reviews, Referrals, and Patient Reactivations
Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture reactivations and referrals (and…
Why Patients Will Pay $200 Instead of Using Insurance for $50
Do you wonder how some of your cash-based competitors are able to successfully sign up patients whose insurance would cover an in-network visit for just a $50 copay? Then you’ll want to check out this week’s video! You’ll learn exactly what to say and deliver in order to make prospective patients willing to pay $200 at your clinic instead of using insurance at an in-network…
The secret to selling prevention services in a cash-based practice
During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in prevention services, which can seem like a great way to attract a new collection of asymptomatic patients who…
4 Keys to Produce Cash-Pay Patients with Workshops & Presentations
If you like the idea that a single effort on your part could produce new patients and referral sources for years to come, then you’ll want to check out this week’s video. In it, you’ll hear how you can efficiently produce cash-pay patients using workshops & presentations—a marketing…
Do this… or lose to your cash-based competition
In the decade since I started my own cash-based practice, the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective patients, it becomes steadily less…
