CASH-Based Practice Blog
CBP 096: Tips for marketing your cash-based practice
In this episode, I answer some of the common questions I receive on how I market my own cash-based physical therapy practice and keep my practice full of private-pay patients. I share details on how I started my clinic, what I’ve learned…
How to get your prospects to read more of your marketing message and take action
Is your business suffering from “profit leaks”… places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is using lead magnets that don’t grab and hold the reader’s interest. Fortunately, there...
CBP 095: A Booming Cash-Based Pre- and Postpartum Physical Therapy Practice—with Alicia Willoughby, MSPT
After watching her employers in an insurance-based practice “drowning and miserable” for 5 years, Alicia Willoughby knew she wouldn’t work in that business model for the rest of her career. She searched for information on the private-pay…
CBP 094: Hiring for a growing cash-based practice—with Carlos Berio, DPT, MS, CSCS, CMTPT
Dr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including approaches to compensation…
CBP 093: Building a Cash-Based Sports Rehab Practice & Membership Website—with Greg Schaible, PT, CSCS
During PT school, Gregg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Gregg. After graduation, he found work as a physical therapist and later decided to start his…
CBP 092: The Cost of Starting a Cash-Based Practice
Considering starting a cash-based practice or online business? Here’s my advice on the top things to consider in your decision-making process that will ensure you are geared toward…
CBP 091: Growing a Niche Cash-Based Parkinson’s Physical Therapy Practice with Michael Braitsch, PT, DPT
After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in…
CBP 090: A busy cash-based practice in less than 2 years – with Kelsey Baas PT, DPT
If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the best care. But personally, she …
CBP 089: How to use telehealth to create or grow a cash-pay physical therapy practice with Rob Vining
In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients far and wide on a cash-pay basis, and it became clear those patients were getting…
CBP 088: Monthly Payment Plan Membership Model for a Cash-Based Practice—with Cameron Garber
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy…
