Is your business suffering from “profit leaks”… places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is a lead magnet that doesn’t grab and hold the reader’s interest.

In this video, I discuss how great content in your lead magnets engages the reader and compels them to respond to the call to action. I describe techniques for optimizing your lead magnets to increase effectiveness, and I share an example that perfectly highlights the skillful use of emotion in copy.

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