Is your business suffering from “profit leaks”… places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is using lead magnets that don’t grab and hold the reader’s interest.
Fortunately, there are some simple approaches you can use to make sure your messages are written in a way that compels the reader to be engaged and take action.
How to design lead magnets to get prospects to read more of your marketing message and take action
In this video, I discuss how great content in your lead magnets engages the reader and compels them to respond to the call to action. I describe techniques for optimizing your lead magnets to increase effectiveness, and I share an example that perfectly highlights the skillful use of emotion in copy.
Interested in the cash-based private practice model?
If you would like more valuable information that can help you build the practice of your dreams, be sure to check out the Cash-Based Practice Podcast. This incredible, free resource shares my input as well as many other successful cash-based practice owners and guests. The weekly episodes cover all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.