In this episode, I answer some common questions on how I market my own cash-based physical therapy practice and keep it full of private-pay patients. In addition to tips for successfully marketing a cash-based practice, I share details on how I started my physiotherapy clinic, what I’ve learned about creating a highly effective, sustainable web presence. Plus, I explain how we follow up with prospective customers to improve the odds they’ll become patients.
This “highlight” is taken from a full podcast FAQ on successfully going fully cash-pay or transitioning your practice out of network.
More specifically, I discuss these cash-based practice marketing topics:
- Why I recommend you optimize your website for lead generation and how doing so will quickly pay for itself.
- The tools we use to create content that effectively targets potential customers in an easily manageable way.
- How my email marketing campaigns are designed so they will reach the right people with messages that actually convert leads into paying customers for my cash-based practice.
- How we use phone calls to build positive relationships with patients and potential patients.