In this episode, I answer some of the common questions I receive on how I market my own cash-based physical therapy practice and keep my practice full of private-pay patients. I share details on how I started my clinic, what I’ve learned about creating an effective, sustainable web presence, and how we follow up with prospective customers to improve the odds they’ll become patients.
This “highlight” is from a full podcast FAQ on successfully going cash-pay or transitioning your practice out of network.
More specifically, I discuss these cash-based practice topics:
- Why I recommend you optimize your website for lead generation and how doing so will quickly pay for itself.
- The tools we use to create content that effectively targets potential customers in an easily manageable way.
- How my email marketing campaigns are designed so they reach the right people with messages that convert leads into paying customers for my cash-based practice.
- How we use phone to build positive relationships with patients and potential patients.