CASH-Based Practice Blog
The Prehab Guys Podcast: NAVIGATING TELEHEALTH WITH JAROD CARTER
I was recently interviewed for the [P]rehab Audio Experience podcast. In the interview, hosts Craig Lindell and Michael Lau and I focus not only on telehealth’s potential to keep a physical therapy practice operating during the Coronavirus quarantine, but add a new service line and…
CBP 116: The Mindset Needed To Power Through A Crisis
With all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key components to controlling our mindset that I believe all practice owners should know and be utilizing in these difficult…
CBP 115: How to Spark Innovation to Keep Your Practice Thriving Well Beyond the Pandemic—with Duncan Wardle, Former VP of Innovation at Disney
At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies…
CBP 114: Telehealth Masterclass – How To Setup And Market Telehealth Services In Less Than 48 Hours
In this week’s podcast, you get to listen in as I give my Mastermind group a detailed Masterclass on getting started with Telehealth services as quickly as possible. This is a must-listen if you’re interested in using telehealth to get your practice through the coronavirus crisis…
How to get free PR for your telehealth services
One week ago, we converted my cash-based physical therapy practice in Austin to performing all of our patient treatments online via telehealth. I have to say it’s gone better than I expected, especially since we are known for being a hands-on manual therapy practice....
CBP 113: How to Save Your Practice from Coronavirus with Telehealth Services—with Rob Vining
There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and thrive through all…
CBP 112: Creating cash-based business for a physical therapy practice with injury-prevention screenings
In this episode, I discuss the marketing potential in offering promotions for injury prevention services. You’ll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening itself is designed…
CBP 111: How To Generate New Cash-Pay Patients with Instagram—Leon Knight
In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any practice owner doing…
CBP 110: Taming Your Student Loan Debt after Physical Therapy School—with Joseph Reinke from FitBUX
Joseph Reinke got his start working in investments. During the runup to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics, which led them to take truly absurd risks. He also noticed a segmentation problem in the…
CBP 109: Does My Cash Practice Need an Online Booking System?
In this episode, I explain some of the unexpected benefits your cash-based practice can gain from investing in an online booking system. While the convenience to patients is obvious, there are many practice-side benefits that can offset the expense. This one is a really quick listen, with…
