CASH-Based Practice Blog
How to get free PR for your telehealth services
One week ago, we converted my cash-based physical therapy practice in Austin to performing all of our patient treatments online via telehealth. I have to say it’s gone better than I expected, especially since we are known for being a hands-on manual therapy practice....
CBP 113: How to Save Your Practice from Coronavirus with Telehealth Services—with Rob Vining
There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and thrive through all…
CBP 112: Creating cash-based business for a physical therapy practice with injury-prevention screenings
In this episode, I discuss the marketing potential in offering promotions for injury prevention services. You’ll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening itself is designed…
CBP 111: How To Generate New Cash-Pay Patients with Instagram—Leon Knight
In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any practice owner doing…
CBP 110: Taming Your Student Loan Debt after Physical Therapy School—with Joseph Reinke from FitBUX
Joseph Reinke got his start working in investments. During the runup to the mortgage market meltdown, he noticed that most of the professionals in the field didn’t understand the basics, which led them to take truly absurd risks. He also noticed a segmentation problem in the…
CBP 109: Does My Cash Practice Need an Online Booking System?
In this episode, I explain some of the unexpected benefits your cash-based practice can gain from investing in an online booking system. While the convenience to patients is obvious, there are many practice-side benefits that can offset the expense. This one is a really quick listen, with…
CBP 108: How Your Patients Can File Out Of Network Claims in Less Than 1 Minute—with Vatsal Thakkar MD, founder of Reimbursify
When Vatsal Thakkar first opened his own practice, he decided on the cash-based model because he wanted to spend more time with each patient. He found the experience of helping his patients inspiring and “magical” compared with what he saw among many of his in-network colleagues …
CBP 107: Ideal Cash-Pay Services for Both In-Network and Out-of-Network Practices—with Phil Plisky
Learn how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury-prevention services. He describes precisely how they’ve successfully leveraged injury-prevention screenings to develop a wellness-service niche that…
CBP 106: Escaping Reimbursement Nightmares by Transitioning Out Of Network—Cody Barnett, PT
In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as cash-based from the start. But with limited access at…
CBP 104: $1000 cash-pay treatment sessions—with Gina Calderone
This is the first interviewee I’ve had on the podcast who offers single-sessions that cost over $1000! Granted, these are 4-hour sessions, but it was quite impressive to hear how this level of service is sold.
When Gina Calderone first started out, she saw herself more as an in-home…
