When Brenda Heinecke started out, she never imagined she’d run a pelvic floor physical therapy practice. She knew she wanted to be a physical therapist since high school, but she envisioned a peds focus for her career. However, once she landed her first job...
In this episode, I share website SEO strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks...
After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder why he...
In this episode, I answer some common questions on how I market my own cash-based physical therapy practice and keep it full of private-pay patients. In addition to tips for successfully marketing a cash-based practice, I share details on how I started my...
Before we get into this week’s podcast episode on cash-based postpartum physical therapy, did you hear about the APTA’s announcement that the Medicare cuts to PT reimbursements are now finalized? In 2021, PT reimbursements will drop by 8% and as I’ve explained...
Dr. Carlos Berio shares his strategies for growing his cash-based physical therapy practice—SPARK Physiotherapy in Alexandria, Virginia—to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including the approaches to...
During PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found work as a physical therapist and later decided to start his own cash-based...
Considering starting a cash-based practice or other online business? In this podcast, you’ll hear my best advice on the top things to consider in your decision-making process that will ensure you are geared toward success. This “highlight” is an...
After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in martial arts to put...
If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the...
In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients far and wide on a cash-pay basis, and it became clear those patients were getting great results. In time,...
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the...
