Most practice owners walk a pricing tightrope between charging what they’re truly worth and the fear of chasing away patients. Fortunately, with the right approach, getting patients to pay out of pocket for top-level care doesn’t have to be a...
Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn’t align with the existing practice values. It’s not just about credentials… it’s about finding someone who truly resonates with...
Are you making some common out-of-network billing mistakes that will prevent your patients from receiving the maximum reimbursement? If so, it is not only costing your patients money, it is also costing you prospective patients and increasing your schedule dropoffs...
Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing...
There are a couple of critical points beyond the obvious benefits and challenges of a cash-based practice, and failing to consider them will cost you big over time. The first is a lucrative opportunity to build your revenue potential, and the other is a relatively new...
Arguably the most important role in your practice is the role of answering the phone, yet too often practice owners don’t give that role the attention it deserves… costing themselves many thousands in lost revenue! Yes, I know the clinicians are hugely...
Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that’s why this week’s podcast explores...
Every private practice owner knows the summer lull all too well… patients are vacationing, and appointments seem to dwindle. But what if I told you there’s a proven healthcare practice strategy to bounce back from summer slowdowns? In the video below, I unveil a...
Are you missing out on the easy sales that can come from people who already understand the incredible value in your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t...
Are you having difficulty communicating the importance of your procedures to your staff? In the increasingly competitive world of cash-based healthcare, it’s more essential than ever to consistently deliver the highest-quality patient care. Once you’ve determined...
Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for...
If you’re a cash-based practice owner looking to take your business to new heights, then the episode below is tailor-made for you. In it, I address one of the most common and critical oversights that cash-practice owners tend to make: a lack of attention to key...
