Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for...
If you’re a cash-based practice owner looking to take your business to new heights, then the episode below is tailor-made for you. In it, I address one of the most common and critical oversights that cash-practice owners tend to make: a lack of attention to key...
As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I’m excited to share with you a simple promotional strategy that I personally use in my practice to tap into...
The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you’re worth for years! But, I’m here to tell you that by equipping yourself with the...
Tired of that uneasy feeling when a potential customer hesitates and pushes back on the price at the end of a phone call or consultation? If you or your staff struggle with this issue, you won’t want to miss the powerful video below. In it, you’ll learn how to...
Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the longer-term motivations behind their current career ambitions… and I can tell you from...
Are you looking for a simple and effective way to secure more professional referrals for your practice? If so, you’re in luck! In the episode below, I’ll share a game-changing strategy that has yielded incredible results for my own cash-based practice. By...
In today’s competitive job market, it’s crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. For a private practice, that often means you’ll be forced to decide...
Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients...
If you are interested in an easy way to reduce cancellations and dropoffs in your practice, then check out the video below to learn how to leverage a brief window of opportunity between the initial call and the first visit. Surprisingly, this potential is squandered...
If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets...
Do you really understand what makes your practice special to patients? Have you correctly identified which people give you an easy “yes”? Are you actually selling what you think you’re selling? If you find it difficult to attract enough patients to your door or...
