After many successful years in private practice, Jerry Durham has made a business out of helping physical therapy practice owners to improve the client experience from start to finish. Much of this focus (and the resulting client experience strategies) stemmed from a...
In this podcast, Jarod explains precisely how to get started with social media marketing for your physical therapy practice. He shares strategy, platform recommendations, content ideas, technical details, and some of the tools that can help you manage your posts more...
Jennifer McGowan had been a physical therapist for years when she got pregnant with twins. She already had 2 young daughters at home, so she began to realize that continuing to work in an outpatient orthopedic setting where she was responsible for seeing 3 patients...
Last week, I was interviewed by my friends Alex Engar and Will Boyd of Healthy Funnel. The fun and often funny discussion focused on something I’m incredibly fired up about: How a practice can use webinars to quickly acquire loads of new patients… BOTH telehealth...
This week marks the launch of my Online Patient Attraction System, a course that teaches you precisely how to create webinars and online workshops that generate loads of telehealth patients for your private practice. So in this episode of the podcast, I’m sharing a...
I recently put on a live online workshop (webinar) that generated about $4,000 worth of new telehealth patients for my private practice. Yes, you read that correctly, and now that recorded presentation has been turned into an “evergreen webinar” so it can...
In this episode, I explain how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great followup strategy for increasing reactivations and tune-up sessions and keeping your...
This week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” physician with a private medical practice near my own cash-based physical therapy clinic in Austin, Texas. As our interview began, we inadvertently...
In this episode, I do a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You’ll learn about constructing compelling ads and targeting them to your ideal customers. And I’ll walk you through how you can determine exactly...
I was recently interviewed for the [P]rehab Audio Experience podcast. In the interview, hosts Craig Lindell and Michael Lau and I focus on potential for telehealth to not only keep a physical therapy practice operating during the Coronavirus quarantine, but also to...
With all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key components to controlling our mindset that I believe all practice owners should know and be utilizing in these...
At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low-hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the...
