CASH-Based Practice Blog
Referral marketing strategies to build reliable referrals for your cash practice
For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check…
Cash Practice Pricing Strategies: How much should I raise my rates?
If you’re a cash-based healthcare practice owner who’s wondering if it’s time to raise your rates or exactly how much to raise them, then the video below is for you. In it, I’m going to answer both of those questions as well as offering a number of pro cash-practice pricing strategies and explaining how you can avoid some pitfalls…
Using email to convert leads in cash-based practice
If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn’t nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any…
Cash practice rates: how to set and raise your prices without losing patients
Most practice owners walk a pricing tightrope between charging what they’re truly worth and the fear of chasing away patients. Fortunately, with the right approach, getting patients to pay out of pocket for top-level care doesn’t have to be a nerve-wracking…
Healthcare interview tips to find the right candidate for your practice
Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn’t align with the existing practice values. It’s not just about credentials… it’s about finding someone who truly resonates with your approach to patient care. Fortunately, there are some…
Top 4 Out-of-Network Billing & Superbill Tips for a Private-Pay Practice
Are you making some common out-of-network billing mistakes that will prevent your patients from receiving the maximum reimbursement? If so, it is not only costing your patients money, it is also costing you prospective patients and increasing your schedule dropoffs before the plan of…
Converting Attendees into Cash-Pay Consults at a Busy Event
Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing without a team at their disposal. The…
Little-known benefits and challenges of a cash-based out-of-network practice
There are a couple critical points beyond the obvious benefits and challenges of a cash-based practice, and failing to consider them will cost you big over time. The first is a lucrative opportunity to build your revenue potential, and the other is a relatively new challenge that every…
Silent Profit Killer: The True Cost of an Ineffective Admin in a Cash-Based Clinic
Every private healthcare practice owner knows the importance of a well-functioning front desk. But have you ever stopped to consider the true cost of employing an admin that isn’t great at conversions? You may be shocked to discover your actual investment for keeping an ineffective admin on staff can…
Cash-based memberships: transform your practice with recurring revenue
Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that’s why this week, we’re delving into the transformative power of…
