If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn’t nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement using email to convert leads without any pushy sales tactics.
As a bonus, if you scroll down this page, you can download a guide on how to get AI to do the heavy lifting when it comes to writing those emails. This resource walks you through the steps that help ChatGPT write engaging, market-optimized content you can use to nurture and convert your leads.
In this episode, I explain several approaches that can help make it easy for a busy practice owner to pull off powerful email campaigns that build lasting, trust-based patient relationships. You’ll hear about an automation strategy that can allow you to easily target leads based on where they came from, how to weave the magic of storytelling into your emails, and how to design a coordinated communication strategy that drastically reduces appointment drop-offs.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, we discuss these topics related to using email to convert leads:
- An automation strategy for sending email campaigns that can target leads based on their level of interest in your practice.
- How to use story-based emails to nurture your leads and instill confidence that your practice is the solution they are looking for.
- Why emotionally connecting with prospective patients over time tends to yield conversions.
- The reasons why email campaigns are often more-efficient at getting attention for your practice than social media.
- How to design a coordinated communication strategy that will dramatically reduce schedule dropoffs by pre framing goal-focused patient expectations.
- Tips for leveraging testimonials to create an email campaign that is irresistible for your ideal patient.
Resources mentioned in this episode:
I’ve got a free resource for you: “How to use ChatGPT to save hours on blogs, emails, and social media marketing,” which walks you through how to use a series of prompts to help the platform zero in on your target with content that will rank well in search engines and be highly relevant to attract new patients to your practice.
Click below to download this resource that can help you leverage the power of AI to save both time and money:
Thanks so much for checking out this week’s podcast… hope you enjoy the resource!
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
HERE ARE SOME OTHER EPISODES ON EMAIL MARKETING:
In this episode, I explain some email strategies that can help keep your connections strong with discharged patients.
In this episode, Prajanay Paul of PatientSites.com explains how you can increase the chances that the emails you send out to market your cash-based practice will actually be seen.
This video explains a faster, less-expensive way to consistently create patient-producing blogs, emails, & social posts that will draw patients to your practice.
MORE RESOURCES TO HELP GROW YOUR PRACTICE STAFF:
In this masterclass, you’ll learn how to write emails that generate new business for your clinic—without cheesy sales tactics or lots of un-subscribes. You’ll discover the secrets and strategies that keep people on your list over time, so you can develop the trust required for prospects to happily become patients or stay top of mind so discharged clients will return to your clinic whenever they need treatment again. Check it out here.
Discover how to create irresistable promotions that leverage your target customer’s interest in specific events and holidays so you can keep your schedule filled during seasonally slow periods. Check it out here.