For a cash-based practice, building and maintaining strong relationships with referral sources can be a huge engine for new business, especially when a practice is getting itself established. If you have the sense there may be some untapped referral sources in your area, you’ll definitely want to check out this podcast to learn some practical referral marketing strategies that will help you make a case for why another professional should trust you with their patients.
As a bonus, if you scroll down, you can download my “Referral Source Tracking and Follow-Up Reminder Spreadsheet.” This resource will help you stay in touch with potential referral sources—even when your schedule gets overloaded—and give you some proven patient-referral scripts I use in my own practice.
In this podcast, I explain how to get a foot in the door with potential referral sources, arrange consistent touchpoints, foster personal connections, and deliver genuine value to other professionals who have contact with your target patients. I’ll also explore a surprising way to leverage patient reviews to strengthen your connection with those providers who actually send patients your way.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, we discuss these referral marketing strategies:
- How often to plan touchpoints with referral sources to help nurture the relationship.
- Creative ideas for how you can foster personal connections and keep your practice top of mind with referring providers.
- Tips for providing value to referral sources via an informational newsletter.
- How to position a benefit for a referral source that is likely to send you a lot more business than you will be able to send to them.
- Two powerful tactics that can help another provider feel confident about trusting you to care for their patients.
- How to leverage glowing patient reviews to bring in even more professional referrals.
- An easy way to handle the work involved in review requests, followups, and usage.
- The simplest way to get your foot in the door with potential review sources.
Resources mentioned in this episode:
I’ve got a free resource for you: “Referral Source Tracking and Follow-Up Reminder Spreadsheet,” which helps you ensure none of your potential referral sources can fall through the cracks before they recognize the huge value you would offer to their patients.
Click below to download this resource, which includes the exact scripts I use to add cash-pay referral sources to my own practice.
Thanks so much for checking out this week’s podcast… hope you enjoy the resource!
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
HERE ARE SOME OTHER EPISODES ON NURTURING REFERRAL SOURCES:
In this video, you’ll hear my favorite tactic to drastically increase your referral source network, without all the awkwardness, cold calling, or uncomfortable conversations.
Need to make a great impression with a promising potential referral source? Then this podcast on how to manage your first meeting with a nearby provider should be just what the doctor ordered.
Learn how to navigate the initial conversation, including discussing your billing arrangements, how to establish rapport, and things you can do to increase the chances that any referrals you receive will convert.
MORE RESOURCES TO HELP GENERATE NEW PATIENT REFERRALS:
This 1-hour Masterclass will teach you the exact word-of-mouth and online-review strategies I share with my Gold Level Mastermind Coaching Members. You’ll learn exactly what to do to ensure you are getting the most new business out of all your current and past customers… and most of it can be automated! Check it out here.
Stop buying referral sources lunches hoping for 10 minutes of their time! In this 1-hour Masterclass, you’ll learn how to quickly and easily create an interview-style show/podcast that will compel prospective referral sources to jump at the chance to spend an hour with you—even physicians who normally won’t give you the time of day. Check it out here.