THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 088: Monthly Payment Plan Membership Model for a Cash-Based Practice—with Cameron Garber
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy…
CBP 087: Building a Busy Cash-Based PT Practice in Under a Year – Dr. Amanda Heritage
“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create a successful cash-based…
CBP 086: 100% Mobile Neuro Cash Practice with Independent Contractors – Tony Noto, DPT
In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home-based physical therapy. He shares specifics on his main referral sources, the best marketing strategies for…
CBP 085: Neuro, Non-Profits, and … the NBA? – Valerie Johnson, DPT
What do neuro, non-profits, and the NBA have in common? They are all major components of Valerie Johnson’s successful cash-based neuro practice in Dallas-Fort Worth! Valerie’s jumped on a number of unique opportunities on her journey to cash-based physical therapy. She quit her full…
CBP 084: Biz Lessons from the ICU – Part 2
Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the experience was teaching me. I wrote down many of those lessons and found that most of them applied to not just my life and my family’s, but…
CBP 083: Business Lessons from the Intensive Care Unit
Shortly after publishing episode 82 back in October, my son, Gray, was hospitalized. What I expected to be a few days in the intensive care unit turned out to be a much longer, more grueling experience than I could have ever imagined. Gray was admitted for over three months. During this time I practically lived at the hospital. Now that Gray has returned home…
CBP 082: Multi-Therapist Cash Practice in Less than 3 Years – Dr. Kevin Vandi
Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff have been able to craft…
CBP 081: Growing a Cash Practice with Zero Paid Marketing – Dr. Carlos Berio
Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins’ health and the second is an…
CBP 80: Concierge PT and Podcasting for Patients – Dr. Karen Litzy
Between running her cash-based practice in NYC, recording her thriving Healthy Wealthy and Smart podcast, and co-founding the Women in PT Summit, Dr. Karen Litzy is one BUSY person. I last interviewed Karen back in episode 40, so when our schedules lined up nearly 3 years later I was…
CBP 079: A Cash Practice Fueled By … Instagram?! 75K Followers And Growing With Leon Knight
With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since he currently does zero paid social media advertising) In this episode, Leon shares with us how he grew such a following, the kind of content…
