THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 102: How To Bulletproof Your Cash-Based Practice—2019 Year In Review
So here we are in 2020! This past year has been both incredible and challenging, and I wanted to share my lessons learned, what worked well, and some mistakes to avoid.
You’ll hear what’s been going on in my life and how it might have resulted in the collapse of both…
CBP 101: Transitioning an In-Network Practice to Cash-Based—with Meredith Soelberg and Brooke Mitchell
In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an insurance-based physical therapy practice that had to “weather the storm” of massive reimbursement cuts. The impact of those cuts made it apparent that they’d have to change their business model…
CBP 100: Multi-Clinic Multi-Employee Cash-Based Practice in Record Time—Part 2, with Brenda Heinecke
This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to…
CBP 99: Multi-clinic Multi-employee Cash-Based Practice in Record Time—Part 1, with Brenda Heinecke
Brenda Heinecke knew she wanted to be a physical therapist since high school. She envisioned a peds focus for her career, but once she landed her first job after PT school, she knew it wasn’t a good fit. While looking for another job, she started doing some in-home therapy…
CBP 098: The top 3 tactics that improve website SEO for a cash-based practice
In this episode, I share website strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks with search engines so you’ll understand what…
CBP 097: Pursuing Your Passion in a Cash-Based Physiotherapy Practice with Joey Salgado and Josh Moreali
After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder…
CBP 096: Tips for marketing your cash-based practice
In this episode, I answer some of the common questions I receive on how I market my own cash-based physical therapy practice and keep my practice full of private-pay patients. I share details on how I started my clinic, what I’ve learned…
CBP 095: A Booming Cash-Based Pre- and Postpartum Physical Therapy Practice—with Alicia Willoughby, MSPT
After watching her employers in an insurance-based practice “drowning and miserable” for 5 years, Alicia Willoughby knew she wouldn’t work in that business model for the rest of her career. She searched for information on the private-pay…
CBP 094: Hiring for a growing cash-based practice—with Carlos Berio, DPT, MS, CSCS, CMTPT
Dr. Carlos Berio shares his strategies for growing a cash practice to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including approaches to compensation…
CBP 093: Building a Cash-Based Sports Rehab Practice & Membership Website—with Greg Schaible, PT, CSCS
During PT school, Gregg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Gregg. After graduation, he found work as a physical therapist and later decided to start his…
