Gotta start with a big announcement: This week’s guest, Vatsal Thakkar, has created an incredible tool for cash-based practices, and I couldn’t be more excited to introduce it to you! This app enables patients to submit their own out of network claims for services...
In this highlights episode, Phil Plisky explains exactly how an insurance-based clinic can generate lots of cash-based revenue by offering wellness-focused screenings and injury prevention services. He describes precisely how they’ve successfully leveraged screenings...
In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as out of network from the start....
In this episode, I discuss the rather uncomfortable question often raised by prospective patients—that is, whether you participate with their health insurance plan. Over the years, I’ve found some strategies for making that conversation a whole lot more comfortable....
So here we are in 2020! This past year has been both incredible and incredibly challenging, and I wanted to share my biggest cash-based practice lessons learned and must-have strategies to bulletproof your private practice. Life can throw you curve balls, and if your...
In this highlights episode, Meredith Soelberg and Brooke Mitchell describe their experience as employees in an in-network physical therapy practice that had to “weather the storm” of massive reimbursement cuts. The impact of those cuts made it apparent that they’d...
This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of...
When Brenda Heinecke started out, she never imagined she’d run a pelvic floor physical therapy practice. She knew she wanted to be a physical therapist since high school, but she envisioned a peds focus for her career. However, once she landed her first job...
In this episode, I share website SEO strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks...
After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder why he...
In this episode, I answer some common questions on how I market my own cash-based physical therapy practice and keep it full of private-pay patients. In addition to tips for successfully marketing a cash-based practice, I share details on how I started my...
Before we get into this week’s podcast episode on cash-based postpartum physical therapy, did you hear about the APTA’s announcement that the Medicare cuts to PT reimbursements are now finalized? In 2021, PT reimbursements will drop by 8% and as I’ve explained...
