In this episode, I answer some common questions on how I market my own cash-based physical therapy practice and keep it full of private-pay patients. In addition to tips for successfully marketing a cash-based practice, I share details on how I started my...
Is your business suffering from “profit leaks”… places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is using lead magnets that don’t grab and hold the reader’s interest. Fortunately, there...
Before we get into this week’s podcast episode on cash-based postpartum physical therapy, did you hear about the APTA’s announcement that the Medicare cuts to PT reimbursements are now finalized? In 2021, PT reimbursements will drop by 8% and as I’ve explained...
During PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found work as a physical therapist and later decided to start his own cash-based...
After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in martial arts to put...
If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the...
In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients far and wide on a cash-pay basis, and it became clear those patients were getting great results. In time,...
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the...
“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create...
In this interview, Tony Noto describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home-based physical therapy. He shares details on his main referral sources, the best...
This week was one of the most profound and monumental of my life … both my children received the rare gene therapy I wrote about a few weeks ago AND Gray came home from the hospital!! We’re settling into a very different life at home; but just like in business, we’ll...
Shortly after publishing episode 82 back in October, my son, Gray, was hospitalized. What I expected to be a few days in the intensive care unit turned out to be a much longer, more grueling experience than I could have ever imagined. Gray was admitted for over three...
