As competition increases, POPTS and hospital systems horde referrals, and profit margins are squeezed by declining insurance reimbursements, targeting a niche market in which you become the “go-to practice” can be a business-saving move. In this episode, I answer the...
Sarah King DPT of Invigorate Physical Therapy first heard about the “cash-based business model” when she came across this podcast about 2 years ago. Just 6 months later she had started her cash-based neuro practice … which had a waiting list within a year and a half!...
Click here to download this episode Want to be a master of Medicare in a Cash-Based practice? Click HERE The PPS conference is a blast and this time around (2015) I brought a little microphone with me and recorded a number of conversations to pass on the business...
Now that I have advanced from solo-practitioner to employer, I’m having to do a lot of training. But although it adds more work to an already crazy schedule, I’m making it my mission to document as much of that training as possible so I’m not constantly having to...
The last couple months have been a wild ride but I’m very happy to report that my new PT’s schedule is staying completely full as we open up more treatment days per week on his schedule. In January, he’s seeing patients 3 days/week as he fully phases out of his...
Click here to download this episode This episode is Part 2 of my interview of Paul Gough, an England-based physiotherapist and cash-based practice owner with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a...
Click here to download this episode The marketing tips, techniques, and mindset presented in this episode are absolute gold. I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in England with four clinic...
Click here to download this episode This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already “too busy to market” her practice. This...
Today’s episode describes the techniques and tricks I use to make sure the majority of my marketing efforts continually produce business for my private practice in Austin every year. You’ll learn a variety of methods to do the same, and some easy new ways to use...
Click here to download this episode This is part 2 of my interview of Scott Waddell, president of PatientSites.com, where we dive into loads of tactics and best practices for using Social Media and Email Marketing to develop relationships and generate business for...
Click here to download this episode If you want your website to produce business for your practice, you need to listen to this episode. I interview Scott Waddell, president of PatientSites.com, who has developed web programs for huge brands like Microsoft, Sprint,...
Click here to download this episode I’m so pumped to present this episode and interview with Eric Oliver, PT of Go Beyond Exercise, a fully cash-based practice in Cincinnati with 2 physical therapists and a sports nutritionist. Eric was one of the first visitors to...
