I would like to start by thanking Jarod for giving me the opportunity to share my thoughts on what blogging has done for my physical therapy practice. I would also encourage you to check out the guest post by Samuel Awosolu PT, DPT that appeared on Jarod’s website...
For those of you who have read my cash-practice guidebook, you already know that I predicted this move by Facebook back in 2011. But let’s be honest … who cares if Facebook is creating a search engine? How could that possibly matter to your PT clinic? Don’t be so...
Today, I’m excited to interview Nitin Chhoda PT, DPT about the use of email and email newsletter content to market a private practice, stay fresh in the minds of patients and referral sources, and gain new patients as well. Nitin is a business consultant for hundreds...
First I would like to thank Dr. Jarod Carter for the opportunity to guest post here. I think there is a great community of PTs here on this site that are passionate about the physical therapy profession and are looking for ways to grow their businesses in the midst of...
I was recently treating a graphic designer, and she suggested a very interesting and relatively new technology for my marketing materials. It’s not something I’ve seen widely used among Physical Therapy clinics, so I of course had to share it here with...
Continuing with the theme of my last post, let’s take a look at your website’s homepage and discuss a tactic I use to convert visitors into patients (or at least compel them to look further into my site and not bounce to another). A successful strategy for a private...
The About Us page of any service-oriented website will be one of the most viewed of all the website’s pages; if not the most viewed. In a world where the vast majority of people do online searches and visit a company’s website before deciding to do business with them,...
If you already had a Facebook Business page, then you probably noticed that it automatically converted to the “Timeline” theme at the end of March. I knew this change was coming but was too busy to really educate myself on what the change meant for my clinic’s...
I recently came across this fantastic free resource and wanted to share it with all of you. http://website.grader.com/ (by Hubspot) gives you an incredibly detailed report on multiple aspects of your clinic’s website. On top of that, you can enter the website...
I don’t know about you all, but every January my physical therapy practice sees at least a couple new/return patients for the same reason: They were trying to “get back into shape” after many months of little-to-no exercise. Marketing to the existing trend In an...
A courageous PT who just opened a his own Fee-for-Service Physical Therapy Practice recently asked me: “What source of marketing do you find brings in the most local new clients for you other than word of mouth (ie adwords, facebook, local news, etc.)?” I’d like to...
I was recently asked for my input on optimizing the website of a fellow Self-Pay Physical Therapist, Christine Vlahos MS, PT of Women’s Wellness PT and Pilates. Editor’s Note 1-10-17: Christine has changed the name of her practice and changed the website,...