This is Part 2 of my interview with Brenda Heinecke, who has spent the last 4 years building an incredibly successful pelvic-floor physical therapy practice that’s entirely cash-pay. If you missed Part 1, check it out to hear her tell the remarkable story of...
When Brenda Heinecke started out, she never imagined she’d run a pelvic floor physical therapy practice. She knew she wanted to be a physical therapist since high school, but she envisioned a peds focus for her career. However, once she landed her first job...
This month, CMS came down with its final ruling on the Physician Fee Schedule, which is going to cut Medicare reimbursements for physical therapy services by 8% in 2021. This was in no way a surprise, even though the APTA called it a “surprising decision.” It’s not...
In this episode, I share website SEO strategies that will help your cash-based physical therapy practice generate more leads that eventually become paying customers. I provide plain-language explanations of the top three factors that affect how high your site ranks...
After grad school, Joey Salgado found his first job overwhelming and disappointing, as he was required to see 4-5 pts per hour plus the evals that came in. Assorted other jobs that followed all left him similarly unfulfilled, until he finally began to wonder why he...
Ever get the “feeling” a patient is going to miss their appointment? If those no shows and cancelations matter to your practice, don’t ignore that feeling! I’ve found some highly effective tips for keeping your schedule full of patients who will arrive as...
In this episode, I answer some common questions on how I market my own cash-based physical therapy practice and keep it full of private-pay patients. In addition to tips for successfully marketing a cash-based practice, I share details on how I started my...
Is your business suffering from “profit leaks”… places where your leads or customers fall through the cracks so you lose sales? One common profit leak that can have a huge impact is using lead magnets that don’t grab and hold the reader’s interest. Fortunately, there...
Before we get into this week’s podcast episode on cash-based postpartum physical therapy, did you hear about the APTA’s announcement that the Medicare cuts to PT reimbursements are now finalized? In 2021, PT reimbursements will drop by 8% and as I’ve explained...
Dr. Carlos Berio shares his strategies for growing his cash-based physical therapy practice—SPARK Physiotherapy in Alexandria, Virginia—to include multiple therapists. He candidly discusses the practical considerations of hiring in detail, including the approaches to...
During PT school, Greg found a fantastic sports rehab website and set up a clinical rotation with its founder, Joe Heiler. That experience was life changing for Greg. After graduation, he found work as a physical therapist and later decided to start his own cash-based...
Considering starting a cash-based practice or other online business? In this podcast, you’ll hear my best advice on the top things to consider in your decision-making process that will ensure you are geared toward success. This “highlight” is an...
