CASH-Based Practice Blog
Save time and increase consistency using Hootsuite in your Social Media marketing
As a continuation of my post on quickly gathering and sharing good content with your patients and followers, there’s something else I want to pass along that has made the whole process of online marketing even more efficient. If you already have a Facebook business...
Interview with cash-pay practice: LeBauer Physical Therapy
Like in any realm of business, there are a large number of models and marketing strategies for physical therapy private practices that have proven successful. Of course, every practice is different and what has worked for one may not necessarily work for another. In...
How to spend the least time finding the best info for your patients and followers
Providing your former, current, and potential patients with good information—known as content marketing—is one of the best ways to keep your clinic fresh in their minds. This obviously goes for both traditional PT clinics and Cash Pay practices. There are a number of...
The Direct Access Issue and Cash-based PT Practices
This year was the fourth time that Texas Physical Therapists had a proposed bill in the Texas legislature that would grant what we consider Direct Access. Before a bill can even be voted on by the House and Senate, it has to be given a “Hearing” within a committee (the “Public Health Committee” in our case). If it receives a majority vote by the committee members, it can then be…
Is a cash-based PT practice viable in my city?
There is a fairly common question/concern I’ve been hearing from those considering cash-pay physical therapy services or completely converting to or starting a Cash-based PT practice: “Is a Cash practice even a viable option in my city?” In other words, “If I do this,...
When you live off word-of-mouth, make every patient a walking advertisement
Here’s another short excerpt from my ever-growing cash practice guidebook on Cash-Based Physical Therapy. When I made my first post on The PT Project about a month ago, the book was 25 pages long. It’s now 50 pages long and growing thanks to the questions I’m getting...
Is this a “Road to Riches” you really want?
Well, if you're having problems maintaining profits in your private practice (or work in a struggling one), Today in PT just published an article called "Road to Riches" that gives you some options ... You can make nearly $70/hr if you don't mind living in rural areas...
Break into Niche Markets, and Create New Streams of Cash-Paying Patients
Once again, the readers at The PT Project have asked me questions that reveal the need to expand on a particular topic. Here was the question: I agree with everything you are saying and have thought about the viability of a cash based business. The ability to combine...
Being a great Therapist will only get you so far
When you’re a private practice owner like me, whether cash-based or insurance-based, you can’t just be a good therapist and expect amazing success. You have to become a perpetual student of Business. Long before I left the ranks of the employee and became a business...
The latest cut … and more to come
Congress Cuts Rehab, Special Education Services in 2-Week Continuing Resolution A little something new from the APTA ... I get the feeling this kind of news will be more and more common in the future: "In passing a 2-week "stop gap" continuing resolution this week to...
