CASH-Based Practice Blog
Marketing Advice for a New Cash PT Practice Owner
As I receive more and more emails from Physical Therapists interested in starting cash practices, I’m finding the questions are often great sources for blog posts. How should I market my physical therapy practice? Just a few days ago, I received an email from a young...
Jarod Carter interviewed about Cash Practices on PT Talker
For those who haven't already been a regular visitor of PTTalker.com, I would highly recommend it. They do a weekly audio interview of an expert in some area of the PT field. The site is already loaded with great interviews and info. I recently had the pleasure of...
5 Reasons I Said “Goodbye” to Insurance, and “Hello” to Cash
I started my Cash-Based PT practice in Austin about 1 ½ years ago, and though it was a lot of hard work to get the ball rolling, I’ve never been so happy to be a Physical Therapist. When you remove the red tape and headaches of the Insurance and Medicare systems, an...
Receipts for your Cash Pay Patients
After my last post, I had some follow up questions about the specifics of the self-claim receipts I provide my patients. Given that my treatments are all one hour long with the majority of the time dedicated to Manual Therapy and always at least a review of the HEP,...
Dealing with the “Why don’t you take insurance?” question (and convincing them to use your services anyway)
The above question is one I have to answer somewhat often, and I’m now getting plenty of Physical Therapists asking me how I respond to it. Luckily, I have already written this section in my cash-practice guidebook, so I get to use the ol’ copy-paste for this post! I...
How it’s done Down Under
PT Project contributor Ben Gold is a PT in New York but hails from Australia. I’ve asked him to fill us in on the Health Care System of Australia, and more specifically, the business model of most private practice “Physiotherapy” clinics there. Physiotherapy in...
Reimbursement woes and Fee-for-Service Physical Therapy highlighted on NPR
As reimbursements drop and the ability for traditional physical therapy practices to provide quality individualized care (while maintaining profit margins) is further strained, these issues are becoming better known to the general public. Case in point: NPR just ran a...
Save time and increase consistency using Hootsuite in your Social Media marketing
As a continuation of my post on quickly gathering and sharing good content with your patients and followers, there’s something else I want to pass along that has made the whole process of online marketing even more efficient. If you already have a Facebook business...
Interview with cash-pay practice: LeBauer Physical Therapy
Like in any realm of business, there are a large number of models and marketing strategies for physical therapy private practices that have proven successful. Of course, every practice is different and what has worked for one may not necessarily work for another. In...
How to spend the least time finding the best info for your patients and followers
Providing your former, current, and potential patients with good information—known as content marketing—is one of the best ways to keep your clinic fresh in their minds. This obviously goes for both traditional PT clinics and Cash Pay practices. There are a number of...
