I recently came across this fantastic free resource and wanted to share it with all of you. http://website.grader.com/ (by Hubspot) gives you an incredibly detailed report on multiple aspects of your clinic’s website. On top of that, you can enter the website addresses of two of your competitors and see how your site stacks up against theirs!
A free website assessment
Website Grader covers all aspects of what makes a website rank well/poorly and gives clear suggestions on what you need to change. It analyzes how well your site is set up to convert visitors into customers and fans. It also looks at how your site visitors behave and interact with content, and gives tips on how to improve in all these areas.
Here’s a screen shot showing something I wasn’t aware I needed to do … use alt tags on all my images to improve their visibility to Search Engines (and my site ranking).
Here’s an interesting statistic mentioned on my report: 89% of US internet users search online before they make a purchase, even when the purchase is made at a local business. With free tools like this, there is no reason your site should not be working to bring you more patients.