When you discharge a patient, I hope you don’t say, “We really appreciate your business!” and leave it at that. I have a simple ‘last visit & follow-up system’ that I use to encourage word-of-mouth referrals and positive online reviews. It’s quite simple and will be easy for you to implement as well.

I’d like to say up front that I do not wait till the patient’s last visit to start encouraging them to think of others that may benefit from my services. However, this post is about my actions around a patient’s Discharge so I will focus on that.

The last visit with a physical therapy patient

During the patient’s last visit, I make sure to say and discuss a good number of things. I genuinely thank them for trusting me with their (or their child’s) care, and I let them know that it was a pleasure having them in the clinic. I tell them that they should never hesitate to call or email if they ever have any questions or concerns about their musculoskeletal health or fitness. I remind them to mention Carter Physiotherapy whenever anyone they know complains of pain or injury.

I also let them know that I like to keep in touch with my patients and occasionally check in on them to see how they are doing. In this way, it doesn’t seem so out-of-the-ordinary if I occasionally call or email to make sure their hamstring strain or rotator cuff injury is still pain-free. This last statement also serves to open them up to receiving an email that I send within a day or two of discharge. That email says something along the lines of:

Dear ____ ,

It was a pleasure working with you in my clinic and I deeply appreciate you trusting me with your care.

The biggest compliment and “thank you” I could ever receive is the referral of someone you care about. Of course, many people search online before deciding on a service, so if you feel compelled to let others know about your experience, please go to my Google Places profile and leave a review. Click on the link and look for the red button that says “Write a Review.” You will also need to give a star rating by clicking the little row of stars. (1=lowest, 5= highest rating)

If you ever use Yelp.com, please post the review there as well.

Thank you again for your trust, your business, and your time. It means more than I can say.

All the best,

Jarod Carter PT, DPT, MTC

Followup after that last visit

I must admit that I just recently started sending this post-discharge email with links to my review sites, but I can already see that I will have many more online reviews over time due to this practice.

As mentioned above, I continue to touch base and follow up with my patients periodically. I maintain a quarterly email newsletter, and I also call or email to check in at 2-5 months post-discharge. In doing so, I occasionally have patients schedule another treatment or two if any pain has returned or if something else has begun bothering them.

Are there any things that you do at/after a patient discharge that I haven’t mentioned above? Please share your methods with us in the comments below.

Interested in the cash-based private practice model?

Click Here to learn how to start your own Cash-Based Practice

Do You Know The 5 Characteristics Common To All Successful Cash Practices?

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

The Best Way To Get Started Is To Learn The 5 Characteristics Common To All Successful Cash Practices

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

Almost there!
Enter your info to join my newsletter and get this free article series now.

Thank you! Please check your inbox for an email from me.

Latest Podcast Episode

Get my best cash-pay practice advice, how-to’s, and updates delivered to your inbox

Pin It on Pinterest

Shares
Share This