CASH-Based Practice Blog
CBP 024: Social Media and Email Marketing Techniques that Actually Produce Business for Your Private Practice – Interview with Scott Waddell – Part 2
This is part 2 of my interview of Scott Waddell, president of PatientSites.com, where we dive into loads of tactics and best practices for using Social Media and Email Marketing to develop relationships and generate business for your private practice. We’ve all heard that we should be using social media…
CBP 023: How to Turn Your Website into a Patient-Generating Machine – Interview with Scott Waddell – Part 1
If you want your website to produce business for your practice, you need to listen to this episode. I interview Scott Waddell, president of PatientSites.com, who has developed web programs for huge brands like Microsoft, Sprint, HSBC, and has over 12 years experience in helping businesses thrive online…
CBP 022: A Little-Known Goal Setting Approach That Made Me Happier, Healthier, and Highly Productive in 2014
In this episode, I give the juicy details of my life and business in 2014, the things I’m excited about in 2015, two different approaches to goal setting and achievement, the reason I was happier and more productive in 2014, and my personal challenge to you, my friends and colleagues.
Are You Afraid of “Selling”?
Happy Holidays!!! As I said in a recent podcast episode, though I haven't produced a lot of written blog posts this year, I have still been doing a ton of writing. Aside from a two upcoming books, I've been putting a great deal of time into a 5-article series titled...
CBP 021: How to Generate Cash-Pay Revenue with Lucrative Injury-Prevention Programs – Interview with Phil Plisky PT
Today’s episode is an interview with Phil Plisky, PT, DSc, OCS, ATC, CSCS. Phil works at an insurance-based clinic that generates a large percentage of total revenue from cash-pay injury-prevention programs. I’m really pumped to start presenting more ideas of how any practice…
CBP 020: The First Characteristic Common to All Successful Cash-Based Practices
In the spirit of Thanksgiving, I’d like to start by mentioning something I’m very thankful for … YOU! My audience and supportive colleagues! At the time of this writing, the podcast has now been downloaded well over 20,000 times, and has seventeen 5-star reviews! Though I haven’t published an all-text blog post in quite a while, I have been writing a great deal in the past year. In fact, I declined to see patients this week in order to do a 3-day “book retreat.” It was an exhausting but satisfying and successful effort…
CBP 019: The Undervaluation of Physical Therapy and What We Can Do About It
This is a return to a very popular post I did in 2013 about what I consider a huge problem for the PT field: the undervaluation of our services… not just by patients, referral sources, and (of course) 3rd party payors, but by physical therapists themselves! This is an important topic and conversation we need to have over and over again, because the low-value mindset…
CBP 018: Harnessing Frustration, Taking the Leap, and Creating a Niche Cash-Based Practice – Interview with Eric Oliver PT
I’m so pumped to present this episode and interview with Eric Oliver, PT of Go Beyond Exercise, a fully cash-based practice in Cincinnati with 2 physical therapists and a sports nutritionist. Eric was one of the first visitors to this website and my eBook/Cash-Based System 3 ½ years ago…
CBP 017: Determining if your Cash Practice is a HIPAA Covered Entity and How HIPAA may Open the Door to Cash Paying Medicare Beneficiaries
This episode is an interview of Nancy Beckley of Nancy Beckley and Associates, a rehab compliance consulting firm. We get into the nitty-gritty of HIPAA (and also Medicare) as it relates to a cash-based practice. She fields my questions for over an hour and absolutely fills us with the info we need to protect ourselves and our practices…
CBP 016: Your Questions Answered—Cancellation Policy, Treatment Frequency, Cash Pay Pediatrics, and the Future of Cash vs Insurance Based Practice
I received a lot of great feedback from my first Q&A session and a number of people asking me to do more, so I didn’t want to wait to long before I honored their request. I also have an exciting announcement about a new way you can ask me questions to answer in future Q&A episodes like this one.
