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cash-based practice within a Crossfit gymToday I speak with Danny Matta DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed with cash-based wisdom applicable to all practice locations. Enjoy!

More specifically, we discuss these cash-based practice topics:

  • Why he decided to start a cash-pay practice (even with two very young children at the time)
  • His advice for choosing the right type of gym for you and your practice style
  • Negotiations and tactics he used to create a win-win with the gym owner and get some free rent
  • How to “get your foot in the door” with gym owners, even if they already rent space to other healthcare practitioners
  • A clever way to get in front of loads of potential patients, even at gyms other than the one you rent from
  • What he teaches to Crossfit coaches and tactical military units and how you can use it for your own patients
  • How he uses video and blogs to generate new business
  • How he is able to shoot high quality videos quickly and edit them in less than a minute
  • His social media marketing strategy and how he uses cheap Facebook “post boosting” to generate new patients for his practice
  • Some of the best advice he ever received from his business-minded Clinical Instructor in PT school
  • The business books he most recommends

Resources and Links mentioned in this episode: 

Connect with Danny: Twitter, Instagram, and Athlete’s Potential Facebook Page

Let us know if you enjoyed the show:

[Click to Tweet] Thank you @DannyMattaPT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter

Interested in the cash-based private practice model?

Click here to learn how to start your own Cash-Based Practice

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