CASH-Based Practice Blog
The Whip and the Carrot – Biz Lessons from the ICU, Part 6
Lesson Six: The Whip and The Carrot In the email I sent last weekend, I made the statement: “When you make your customer experience about human connection and pay close attention to their entire experience, you win.” Let’s take that idea one step further and make sure...
The Human Connection Business – Biz Lessons from the ICU, Part 5
This week was one of the most profound and monumental of my life … both my children received the rare gene therapy I wrote about a few weeks ago AND Gray came home from the hospital!! We’re settling into a very different life at home; but just like in business, we’ll...
Percentages vs. Net Numbers – Biz Lessons from the ICU, Part 4
Since many are setting goals for 2019 and trying to make them “measurable”, I felt like it would be a good time to pass along a ‘biz lesson from the ICU’ that has to do with a vital concept about numbers. The lesson in a nutshell: Don’t just think in terms of net...
It Always Seems Impossible… – Biz Lessons from the ICU, Part 3
Lesson Three - It Always Seems Impossible Until it is Done There’s a quote I love from Nelson Mandela - “It always seems impossible until it’s done” A few months ago when we received the news of our children’s diagnosis, and that there was only one treatment that...
CBP 083: Business Lessons from the Intensive Care Unit
Shortly after publishing episode 82 back in October, my son, Gray, was hospitalized. What I expected to be a few days in the intensive care unit turned out to be a much longer, more grueling experience than I could have ever imagined. Gray was admitted for over three months. During this time I practically lived at the hospital. Now that Gray has returned home…
A Perspective Shift to Avoid – Biz Lessons from the ICU, Part 2
Lesson Two - Perspective Perspective can change so quickly. What we used to be overjoyed about can become routine and “no big deal” quite quickly. Sometimes we even become disappointed. I remember when I was in my first few months of private practice, I used to get so...
Find a Way to Smile – Biz Lessons from the ICU, Part 1
Lesson One Though I’d certainly prefer to learn my lessons in a different way, spending the last 2 months in the pediatric intensive care unit with my son has taught me a lot. Just as I've spent the past 8 years sharing what I've learned in private practice with you,...
CBP 082: Multi-Therapist Cash Practice in Less than 3 Years – Dr. Kevin Vandi
Kevin Vandi knows how to market a high-tech cash practice. 3 years ago, Kevin opened Competitive EDGE PT as a full-scale running gait lab and sports performance center. Utilizing IMU sensors, instrumented treadmills, force plates, and muscle EMGs, Kevin and his staff have been able to craft…
Help Carter Twins Walk Someday
This isn't business related, but I feel as if much of my audience is like family. As you may know, our seven-month-old twins, Adelaide and Gray, were both recently diagnosed with the devastating neuromuscular disease Type 1 Spinal Muscular Atrophy, which until less...
CBP 081: Growing a Cash Practice with Zero Paid Marketing – Dr. Carlos Berio
Over four years ago, Dr. Carlos Berio was the SEVENTH guest on the Cash-Based Practice Podcast. It is hard to believe how much has changed in the time between episodes. I start off this episode with two major life updates. The first is an update on my twins’ health and the second is an…
