Are seasonal cancellations leaving your practice schedule a bit empty this month? If so, this week’s video is for you! You’ll hear about two super easy-to-implement promotions that bring patients in the door fast to offset a holiday slowdown.
In this video, I explain how to leverage these simple strategies, using specific examples taken from my own cash-based practice. You learn how to quickly craft promotions that your audience will find irresistible.
More specifically, I discuss these topics related to how your practice can avoid a holiday slowdown:
- How to frame a special offer to make it highly relevant for a year-end audience.
- Ideas for what to include in a package in order to attract more business from current patients or reactivate previous ones.
- How to support a “New Year” or “New You” mindset with an offer that has genuine value for goal-focused patients.
Last-Minute Ideas to Add Year-End Patients and Avoid a Holiday Slowdown
I’ve got a free resource for you: “Seasonal Promotion Done-For-You Email Bundle,” which can help you reduce the typical holiday slowdown in the clinic schedule.
Click below to download this set of tried-and-true email templates that capitalize on the holiday mindset many people have at this time of year.
Thanks so much for checking out this week’s video… hope you enjoy the email bundle!
HERE ARE SOME MORE EPISODES ON HOW TO COMPENSATE FOR A HOLIDAY SLOWDOWN:
This video uses the example of a summer slowdown, but the tactics are applicable and powerful to avoid any type of seasonal slowdown at any point in the year.
Learn 3 physical therapy marketing ideas that reliably fill costly gaps in your schedule with cash-pay patients—even at the last minute.
MORE RESOURCES TO HELP KEEP YOUR PRACTICE SCHEDULE FULL:
Discover how to create irresistible promotions that leverage your target customer’s interest in specific events and holidays so you can keep your schedule filled during seasonally slow periods. Check it out here.
This powerful system helps you master the initial patient phone call so you can help prospects make the best decisions about their healthcare, and maximize conversions of phone calls into cash-pay patients … even if the very first thing out of their mouth is, “Do you take Blue Cross?” Check it out here.