CASH-Based Practice Blog
How to get patients excited to schedule a visit with your new hire
Have you hired a fantastic new clinician only to find all your patients still insisting on seeing you? This is an extremely common problem for cash practice owners as they try to scale up. Fortunately, there are some simple solutions that can quickly help you fill that new hire’s schedule with patients who are actually…
CBP 200: Little-Known Keys to Converting Consultations into Cash-Pay Patients
Are you frustrated by the number of new-patient consultations who never move forward with treatment? These missed opportunities can quickly drain your resources and leave your schedule full of holes, so it’s worth some effort to become as effective as possible at turning those prospects into paying patients. Fortunately, there are…
3 Healthcare Recruitment Strategies to Land A-Level Talent for Your Practice
Having trouble finding the right people to add to your staff? Or maybe you’re ready to add your first clinician, but unsure where to start? Are you setting yourself up to become so desperate for help that you’ll end up hiring the first candidate who walks through your door? If you said…
CBP 199: How to get more google reviews and make your social media actually produce patients—with Scott Waddell
Does the mention of “social media marketing” make you want to crawl under your desk? Are your online reviews looking a bit sparse? Are you having trouble getting established as a high-end provider? If you answered ‘yes’ to any of these questions, I’m so excited to be able to share this week’s podcast…
Simple ways to reduce appointment cancellations and patient no shows to increase practice revenue
Tired of dealing with holes in your schedule from last-minute cancellations and patient no shows? Since every wasted appointment slot chews away at your profits, ignoring this issue can really add up over time. That’s why I’d like to share some simple steps you can take to reduce appointment cancellations and help make sure your patients show up as…
CBP 198: Niche Healthcare Marketing that produces Cash-Pay Patients
If you’ve ever struggled to get enough patients in your niche, this week’s podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan that can quickly prove your authority and get the phone ringing. In this episode, I talk one of my Mastermind members through how…
2 Keys To Sell Your Physical Therapy Services To More Cash-Pay Patients
Are too many of your prospective patients opting to walk away when you attempt to close the sale? If so, it could very well be related to the confidence you feel—or more correctly, don’t feel—when you make your offer. This is a huge problem for most clinicians-turned-practice…
CBP 197: How to drop low-paying insurance contracts without losing patients
If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you’ll lose too many patients, then this podcast episode is for you. I’m going to explain 4 key steps that my students have used to not only minimize loss of current patients, but to actually…
How to sell more cash-pay physical therapy packages & the #1 mistake to avoid
Could offering discounted volume pricing to brand-new patients actually reduce the number who say yes? While many practice owners like to pitch packages in order to bring down the per-visit cost and address price objections for leads or prospective patients, this approach introduces some enormous hidden risks. It’s not that I’m against selling physical therapy packages, I’m just against the timing that most practices use to sell them… and I think that over the long term, they’re potentially losing as much money as they make…
CBP 196: How to turn physical therapy workshop attendees into cash-pay patients
Do you struggle to turn workshop attendees into paying customers? There’s little more disappointing than having put a huge effort into creating highly valuable content and then walking away with no business. Not to worry, there are some simple workshop strategies you can use to make your offer…
