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CBP 004: Niche Market Ideas for Cash Practice Success
Though treating a wide variety of issues and injuries for a wide variety of people has worked well for many cash practices (including mine), focusing on a niche market can be a great way to get a new practice going strong or develop a new segment of business for your existing practice. This…
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CBP 003: It’s Not Just About the Bank Account – a Key Shift Target Market
This episode pulls from one of my first blog posts at this website, and it delves into one component of the “mindset” topic. I discuss the mindset of the target market for just about any cash-based practice, no matter what niche or area of treatment specialty.
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CBP 002: New Cash-Practice Owner, Ron Miller, on Reaching Profitability in 3 Months and Selling $1500 Treatment Packages
Ron Miller of Pursuit Physical Therapy, a cash-based PT practice in Orlando FL, joined me for a great interview about his new practice.
Ron was one of the first to reach out and really start interacting with me online after I started this website. Then about a year ago he gave me the exciting news he was making the leap into…
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CBP 001: Announcing … The Cash-Based Practice Podcast!
Yep! I started a podcast on the cash-based business model! I’ve wanted to do this for a very long time, but it has been tough to add it to an already full schedule at the clinic. I’ve already recorded a few of them, and I’m having a blast with it. My first interview with a cash-practice owner will be published…