THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 119: Using Facebook Live Events to Market to Patients
In this episode, I explain how you can use Facebook Live events to market your cash-based physical therapy services. Promoting live events to your existing list of contacts is a great followup strategy for increasing reactivations and tune-up sessions and keeping your practice top…
CBP 118: How to Coach Referral Sources on What to Tell Patients About Your Cash-Based Practice
This week’s highlights episode is taken from an interview with Michael Garrett, MD, an Austin-area “direct primary care” physician with a private medical practice near my own cash-based physical therapy clinic in Austin, Texas. As our interview began, we inadvertently recorded a great…
CBP 117: How to Market a Cash-Based Practice on Social Media
In this episode, I do a deep dive on how to approach social media marketing for a cash-based physical therapy practice. You’ll learn about constructing compelling ads and targeting them to your ideal customers. And I’ll walk you through how you can determine exactly which ads are…
The Prehab Guys Podcast: NAVIGATING TELEHEALTH WITH JAROD CARTER
I was recently interviewed for the [P]rehab Audio Experience podcast. In the interview, hosts Craig Lindell and Michael Lau and I focus not only on telehealth’s potential to keep a physical therapy practice operating during the Coronavirus quarantine, but add a new service line and…
CBP 116: The Mindset Needed To Power Through A Crisis
With all the stresses and fears plaguing many private practice owners right now, I thought this would be a good time to focus on mindset. There are some key components to controlling our mindset that I believe all practice owners should know and be utilizing in these difficult…
CBP 115: How to Spark Innovation to Keep Your Practice Thriving Well Beyond the Pandemic—with Duncan Wardle, Former VP of Innovation at Disney
At a time when most business owners are scrambling to keep their business alive in a pandemic and reaching for any low hanging fruit they can manage, it’s those that get truly innovative and creative that will not only survive the pandemic but also become the strongest companies…
CBP 114: Telehealth Masterclass – How To Setup And Market Telehealth Services In Less Than 48 Hours
In this week’s podcast, you get to listen in as I give my Mastermind group a detailed Masterclass on getting started with Telehealth services as quickly as possible. This is a must-listen if you’re interested in using telehealth to get your practice through the coronavirus crisis…
CBP 113: How to Save Your Practice from Coronavirus with Telehealth Services—with Rob Vining
There isn’t a single private practice that won’t be affected by the Coronavirus pandemic in some way … some may fail, but others will flourish. This episode (and next week’s) are all about providing you with the information I feel will most help practices survive and thrive through all…
CBP 112: Creating cash-based business for a physical therapy practice with injury-prevention screenings
In this episode, I discuss the marketing potential in offering promotions for injury prevention services. You’ll learn how to target your campaign toward highly motivated niches, how to craft and deliver effective marketing messages, and how to ensure that the screening itself is designed…
CBP 111: How To Generate New Cash-Pay Patients with Instagram—Leon Knight
In this highlights episode, Leon Knight explains how he uses Instagram to bring in at least one new patient per week! To some, that may not sound like a lot. But for a small cash-practice, that’s more patient generation via social media than I’ve heard of almost any practice owner doing…
