This is my 50th post since starting this website in February of 2011. How time flies! The traffic for this site is growing quickly and I imagine that many new visitors have not seen much of my earlier content. For that reason, I’m using my 50th post to highlight 5 of my previous articles. I’m not selecting them simply on comments or traffic, but rather on ideas I’d like to make sure all visitors see. This selection has been much harder than I expected, and I decided that although I’ve loved all the “interview” posts, I’m not highlighting any of those because I don’t want hurt anyone’s feelings. 🙂
This was my first post and explains what led me to create this website and the reasoning behind my decision to start a cash-based PT practice. I’m guessing that many of my readers have not seen it yet and I think it gives a good background as to why most of us are here in the first place.
I like this post because I not only cover three niche markets that have proven lucrative for cash-based PT practices, but I also address a fundamental component to making any private-pay practice successful … no matter what your niche may be.
This is the first of a two-part series on Networking. Though they didn’t get much love in the way of comments, networking has been such an important business generator for my practice that I just have to highlight these posts.
Shameless Plug 😉 Actually, this post and the eBook were a really long-time coming and marked the completion of a project that became much bigger and more time-consuming than I expected. Since it was the post I was probably happiest of all to publish, it has earned a spot in my top 5. Okay, okay, I won’t count this one.
Like many of my posts, this is one that applies to all Physical Therapy Practices, cash-based or not; but as I’ve mentioned many times before, word-of-mouth referrals are the life-blood of a cash practice. The way you market to your patients before, during, and after discharge is a huge component of encouraging word-of-mouth referrals, and I explain how I do so in detail.
Though the article I wrote on this topic a year earlier has by far the most comments of any of my posts, I’m highlighting this one because it is more comprehensive and reflects all the things I continued to learn on the subject in the past year.
I’d like to finish by saying “Thank You!” to everyone who has visited and supported this site. It means more than I can say, and I hope the information has been highly valuable for you.
Is your favorite post not listed above? If so, put the title in the comments below and mention why you enjoyed it.