If you’re hoping to compete in the increasingly crowded cash-based marketplace, building genuine connections with your potential patients isn’t nice to have, it’s essential to success. So this week’s podcast delves into the art of authentic patient engagement...
Every practice owner knows the sting of hiring someone who seemed perfect on paper, only to discover their attitude doesn’t align with the existing practice values. It’s not just about credentials… it’s about finding someone who truly resonates with...
Imagine you’re at a busy event, and more than one potential client is waiting to talk with you. How can you juggle prospects in a way that makes the most of all your opportunities? This is a common problem for practice owners who choose to try some event marketing...
Arguably the most important role in your practice is the role of answering the phone, yet too often practice owners don’t give that role the attention it deserves… costing themselves many thousands in lost revenue! Yes, I know the clinicians are hugely...
Imagine your healthcare practice thriving on predictable income that is not dependent on an uninterrupted flow of new patients. This foundation can help keep your business in the black, even when the economy tightens. And that’s why this week’s podcast explores...
Every private practice owner knows the summer lull all too well… patients are vacationing, and appointments seem to dwindle. But what if I told you there’s a proven healthcare practice strategy to bounce back from summer slowdowns? In the video below, I unveil a...
Are you missing out on the easy sales that can come from people who already understand the incredible value in your cash-based services? Just because a patient has completed their full plan of care doesn’t mean they won’t have a need in the future—or that they don’t...
Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for...
If you’re a cash-based practice owner looking to take your business to new heights, then the episode below is tailor-made for you. In it, I address one of the most common and critical oversights that cash-practice owners tend to make: a lack of attention to key...
As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I’m excited to share with you a simple promotional strategy that I personally use in my practice to tap into...
The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you’re worth for years! But, I’m here to tell you that by equipping yourself with the...
Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the longer-term motivations behind their current career ambitions… and I can tell you from...
