Could your practice benefit from the noticeable injections of revenue a high-ticket offer can provide? This is one of my favorite strategies for recession-proofing, as it tends to appeal to affluent customers who are less price sensitive, and it can help make up for...
If you’re a cash-based practice owner looking to take your business to new heights, then the episode below is tailor-made for you. In it, I address one of the most common and critical oversights that cash-practice owners tend to make: a lack of attention to key...
As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I’m excited to share with you a simple promotional strategy that I personally use in my practice to tap into...
The thought of raising rates often stirs up feelings of stress and uncertainty—even outright panic—for a cash-based practice owner. And that fear can keep you working for less than you’re worth for years! But, I’m here to tell you that by equipping yourself with the...
Are you about to make a critical mistake now that you found an amazing clinician who is interested in a job? In our zeal to nab a talented candidate, we often tend to overlook the longer-term motivations behind their current career ambitions… and I can tell you from...
In today’s competitive job market, it’s crucial for practices to create employment packages that not only attract talented candidates but also keep them motivated during uncertain times. For a private practice, that often means you’ll be forced to decide...
Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients...
If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets...
Are financial pressures making it harder to get potential patients to say ‘yes’ to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that’s why this week’s podcast explains some approaches that can help ensure a positive...
Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture...
During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in preventive services, which can seem like a great way to attract a new...
In the decade since I started my own cash-based practice, the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective...
