In the past few weeks I’ve been interviewed twice, so I’m using this post to pass the interviews along to you all. It’s awesome how much content can be covered in an audio interview, so I really encourage you to check both of these out. Healthy Wealthy & Smart...
If you browse all the different private practice forums out there (or receive all the emails I do from practice owners), it is clear there is a great deal of uncertainty and fear about how Obamacare, ACOs, and other changing components of the healthcare system will...
As a follow up to the guest posts on blogging for your PT practice by Samuel Awosolu and Chris Johnson, I’m going to give specific guidance and tips for those who want to start a blog for their practice (or already have one). I’ll be covering: How my clinical blog...
I would like to start by thanking Jarod for giving me the opportunity to share my thoughts on what blogging has done for my physical therapy practice. I would also encourage you to check out the guest post by Samuel Awosolu PT, DPT that appeared on Jarod’s website...
For those of you who have read my cash-practice guidebook, you already know that I predicted this move by Facebook back in 2011. But let’s be honest … who cares if Facebook is creating a search engine? How could that possibly matter to your PT clinic? Don’t be so...
Today, I’m excited to interview Nitin Chhoda PT, DPT about the use of email and email newsletter content to market a private practice, stay fresh in the minds of patients and referral sources, and gain new patients as well. Nitin is a business consultant for hundreds...
With 2012 now officially in the books, I hope you all have taken time to review your successes, mistakes, and the lessons you learned in the past year. As I looked back on what worked for my cash-based practice in 2012, there were a few learning experiences that I...
There was a slight delay of my email marketing interview with Nitin Chhoda PT, DPT, so I’m going to finish the 3-part series on my learning highlights at the 2012 PPS annual conference and publish that interview in the next couple weeks. One of the sessions I attended...
First I would like to thank Dr. Jarod Carter for the opportunity to guest post here. I think there is a great community of PTs here on this site that are passionate about the physical therapy profession and are looking for ways to grow their businesses in the midst of...
This is my 50th post since starting this website in February of 2011. How time flies! The traffic for this site is growing quickly and I imagine that many new visitors have not seen much of my earlier content. For that reason, I’m using my 50th post to highlight 5 of...
I was recently treating a graphic designer, and she suggested a very interesting and relatively new technology for my marketing materials. It’s not something I’ve seen widely used among Physical Therapy clinics, so I of course had to share it here with...
Targeting niche markets can be key to the success of a Self-Pay Physical Therapy practice, so today I’d like to discuss one that most urban areas will have: Cyclists. When identifying niche markets and target populations that are likely to pay more out of pocket for...
