CASH-Based Practice Blog
CBP 36: PART 1 – Booked and Charging $150 When His Competitors Charge $0 – Direct Response Marketing for PT Practices with Paul Gough
The marketing tips, techniques, and mindset presented in this episode are absolute gold. I was so pumped when I finished this interview. Paul Gough is a physiotherapist and private practice owner in England with four clinic locations. What’s most impressive about this is that his business is almost 100% cash-based in a country where everyone can get physical therapy…
CBP 35: Q&A with Jarod – The Wonderful Grey Areas of Medicare and Cash-Based PT
Today’s episode is a Q&A session in which I answer recorded questions from listeners like you.
CBP 34: Moving Cities, or How to Start a Cash Practice TWICE – Interview with Carrie Jose DPT
This is my first interview of someone who had a successful solo cash practice, had to move to another city, and then started another cash PT practice in an area with very different demographics. So Carrie Jose DPT, of CJ Physical Therapy and Wellness, has started TWO cash-based practices…
CBP 33: Fully Booked Cash Practice One Month After Opening – interview with Tracy Sher MPT, CSCS
This episode is an interview of Tracy Sher, MPT, CSCS who started a cash-based private practice 2 ½ years ago in the Pelvic Health niche. Within one month of starting out, she was already “too busy to market” her practice. This interview covers a wide variety of topics that are applicable to anyone…
CBP 32: A Booming Cash-Based NEURO practice – Julie Hershberg PT, DPT, NCS
If you’ve ever wondered if the cash-based model would work for an outpatient Neuro practice, wonder no longer! Re-Active PT and Wellness is a successful multi-therapist Neuro outpatient practice that is completely out of network with all payors except Medicare. Along with their skilled PT…
CBP 31: How to Start a Cash Practice inside a Gym – A-Z with Danny Matta DPT, OCS, CSCS
Today I speak with Danny Matta DPT, OCS, CSCS of Athlete’s Potential and MobilityWOD. His cash-based PT practice within a CrossFit gym is less than a year old but already going strong. Though we dive into the nuts and bolts of starting a cash practice within a gym, this interview is absolutely packed…
CBP 30: Q&A: Cash Based Medicare Models, Utilizing Fear, and Vital Startup Marketing
I’m happy to finally publish the first Q&A episode that utilizes actual audio recordings of questions from you … my audience and colleagues.
CBP 29: The Success Secrets of a Booming Cash Practice Partnership – interview with Meredith Soelberg and Brooke Mitchell
Get out your notepad cause this episode has an incredible amount of useful insights and lessons from Meredith Soelberg PT, DPT, MBA and Brooke Mitchell PT, DPT, co-owners of Elevate PT & Fitness. Their practice is 100% cash-based, has multiple personal trainers and ancillary services, and they just hired…
CBP 28: Building a Pilates Business Alongside a Private PT Practice – Interview with Stephen Dunn, PT
I’m pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a couple years ago and I was really impressed with the fact that he was mostly in-network but still spent a full hour one-on-one with every patient…
CBP 27: Cash-Based Success in a Small Community – Interview with Brenda Shelton PT, CMP
Ever think that cash-based practices can only work and be successful in larger metropolitan areas? With lots of wealthy people? Today’s interviewee, Brenda Shelton PT, is a great example why that’s just not true. She is one of a growing number of successful out-of-network clinics…
