CASH-Based Practice Blog
How to Raise Prices Without Losing Customers
Wish you could raise your cash-pay rates, but afraid you’ll lose current and past customers and all your leads will start saying “no”? Well you’re in luck, because today I’m going to teach you how to raise prices without losing customers. You’ll learn how you can adjust your…
CBP 205: How to Create a Cash-Pay Membership Program That Sells Itself
Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full…
Easy ways to get more cash-pay referral sources | Healthcare Referral Marketing
Do you struggle with how to develop new referral sources for your cash-based practice? Or do your efforts to reach new prospective referral sources rarely get answered? If you answered yes to either of those questions, you’ll want to check out this video. I share a simple healthcare…
CBP 204: How to convert more of your Facebook leads into cash-pay patients
Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you’re not alone! Once you have developed a successful ad campaign, the next hurdle is in separating the wheat from the chaff. So this week I’m discussing how to optimize Facebook leads followup so you…
My top 6 event marketing strategies to generate leads & cash-pay patients
Are you getting ready to participate in an event to promote your private practice? Whether you’ll be a vendor, have a booth, or offer free injury or health screens… today’s episode is a must see. You’ll learn my top 6 event marketing strategies that maximize the number of leads and…
CBP 203: Profit-Producing Keys to Hiring & Training the Admin for your Private Practice
Is your practice ready for some help managing the front desk? It’s an inevitable part of building a successful business—but if you don’t find the right person, it can cost you big money. So this week, we dig into the topic of healthcare hiring to find out what it takes to get someone in place to man the…
Healthcare Recruitment | Employee Compensation in your Cash Practice
Are you struggling to figure out what you should be paying your clinicians or offering prospective employees? Unsurprisingly, employee compensation is one of the most-common issues I’m asked about because it is an inevitable part of growing any practice. So this week’s video shares…
CBP 202: Cash Practice Patient Scheduling—How to get patients to see your new clinicians instead of you
Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice owners face as they attempt to scale beyond a single practitioner. Fortunately, there are some simple tactics that can help convince your patients to try…
How to get patients to write incredible reviews for your practice & double the number of patients they produce
Having trouble building up lots of Google reviews for your business? If so, this video is for you! You’ll learn how to dramatically increase the number of patients who will post reviews for you, plus how to make sure what they post will attract tons of new patients to...
CBP 201: How to convert phone consultations into cash-pay patients
Do you still hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, this is a learned skill and there are quite a few things you can do to convert phone consultations into cash-pay patients—even when they have been seeing in-network providers for…
