Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture reactivations and referrals (and generate some online buzz for your practice), it’s an often overlooked area that allows business to slip through the cracks. That’s why in this week’s podcast, I share how you can use a personalized follow-up strategy to get new business in the door.
In this episode, you’ll learn how to design an effective patient discharge follow-up system that will help you reactivate patients who need additional treatment as well as get the word out about your practice. You’ll hear exactly how and when to reach out—plus tips for automating the process to make it easy for you and your staff.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, we discuss these topics related to discharge follow-up:
- Automation ideas to make it easy for you and your staff to execute on follow-up tasks consistently.
- Exactly how to craft a discharge email that will help you collect positive online reviews for your practice.
- How to ensure you’ll hear about it if a patient needs additional treatment after discharge.
- A post-discharge promo offer that can attract both reactivations and new patients.
- The personalized follow-up strategy that gives your staff a chance to powerfully reconnect with former patients to find out if they—or someone they know—might need your services.
Resources mentioned in this episode:
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