SFET Ep 21 - squared ThumbnailDo you wonder how some of your cash-based competitors are able to successfully sign up patients whose insurance would cover an in-network visit for just a $50 copay? Then you’ll want to check out this week’s video! You’ll learn exactly what to say and deliver in order to make prospective patients willing to pay $200 at your clinic instead of using insurance at an in-network competitor.

There are many factors that affect a person’s medical decisions besides cost, and that is why we can still win the patient even when the per-visit cost would seem to strongly favor our competition. So check out the video below to find out precisely how you can leverage those “other” factors to help prospective patients truly understand how much value they’ll receive for their additional investment.

More specifically, I discuss these topics related to convincing patients to choose your practice instead of using insurance:

  • What goes into creating a “VOP experience” that will make the service you provide dramatically more valuable to patients and worth paying out of pocket instead of using insurance.
  • How to leverage status as an elite provider to seem like a “steal” at your current rate.
  • Ways you can guide the conversation to focus on the emotionally charged reasons for seeking care that will increase the perceived value of treatment.
  • Ideas to make your patients feel important, valued, and personally connected with your clinicians and staff.

Why Patients Will Pay $200 Instead of Using Insurance for $50

I’ve got a free resource for you: “15 Little-Used Ways Cash-Practices Command Top Dollar for their Services,” which will enable you to craft a truly irresistible offer that ensures patients can justify going out of network for your care.

Click below to download this outline that can help your practice stand out against the competition:

Thanks so much for checking out this week’s video… hope you enjoy the resource!



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