Do you wonder how some of your cash-based competitors are able to successfully sign up patients whose insurance would cover an in-network visit for just a $50 copay? Then you’ll want to check out this week’s video! You’ll learn exactly what to say and deliver in order to make prospective patients willing to pay $200 at your clinic instead of using insurance at an in-network competitor.

There are many factors that affect a person’s medical decisions besides cost, and that is why we can still win the patient even when the per-visit cost would seem to strongly favor our competition. So check out the video below to find out precisely how you can leverage those “other” factors to help prospective patients truly understand how much value they’ll receive for their additional investment.

More specifically, I discuss these topics related to convincing patients to choose your practice instead of using insurance:

• What goes into creating a “VOP experience” that will make the service you provide dramatically more valuable to patients and worth paying out of pocket instead of using insurance.
• How to leverage status as an elite provider to seem like a “steal” at your current rate.
• Ways you can guide the conversation to focus on the emotionally charged reasons for seeking care that will increase the perceived value of treatment.
• Ideas to make your patients feel important, valued, and personally connected with your clinicians and staff.

Why Patients Will Pay $200 Instead of Using Insurance for $50

I’ve got a free resource for you: “15 Little-Used Ways Cash-Practices Command Top Dollar for their Services,” which will enable you to craft a truly irresistible offer that ensures patients can justify going out of network for your care.

Click below to download this outline that can help your practice stand out against the competition:

Thanks so much for checking out this week’s video… hope you enjoy the resource!

HERE ARE SOME OTHER EPISODES ON HOW TO GET MORE CASH PATIENTS FOR YOUR PRACTICE:

How to rise above cash-pay competition in 2022

In this episode, I share a number of actionable tactics and additions to your customer experience that will truly set your practice apart from the growing competition, provide even better results for your patients, and make you more profitable.

How We Convert 80% Of Our Leads Into Cash-Pay Patients (Regardless of their Insurance Status)

In this video, I explain exactly how to use my “Prospective Patient Call Checklist” to guide your initial patient conversations so that you can confidently convert more of your interested leads into out-of-network, private-pay patients.

CBP 201: How to convert phone consultations into cash-pay patients

In this episode, I share some proven strategies to convey the high value of your service to prospective patients whose experience with other providers has led them to expect fairly inexpensive treatment for relatively low-level care.

MORE RESOURCES TO HELP YOU RISE ABOVE YOUR COMPETITION:

How to Answer “Do you take my insurance?”

A masterclass on how private-pay practices can confidently answer this dreaded question, skillfully guide the conversation, and convert the maximum number of prospects into cash-pay customers. Check it out here.

3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients

Learn the simple online methods that establish your practice as THE authority in your niche, bringing in tons of new patients who are happy to pay top dollar for a chance to work with you. These strategies will not only cast you and your staff as the premier experts in your niche, but will also dissolve the objections people have to paying more out of pocket for your care. Check it out here.