CBP 216 - The Recession-Proof Practice_ How to Succeed During a DownturnAre financial pressures making it harder to get potential patients to say ‘yes’ to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that’s why this week’s podcast explains some approaches that can help ensure a positive cash flow even during a recession.

In this episode, you’ll learn about tactics that will keep your practice going strong in an increasingly price-sensitive marketplace. I share several strategies that help create stable revenue, convert more leads, and get additional business from your existing patients.

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

More specifically, we discuss these topics related to keeping your practice profitable through a recession:

  • Creating a source of recurring revenue that also gives you an opportunity to earn a prospective patient’s trust—so they’ll be willing to invest more in treatment.
  • How to use a micro offer to dramatically increase your conversion rate.
  • Why adding a high-priced platinum offer can be a surprisingly effective strategy during a recession.
  • Simple tips that make it far easier to sell expensive packages.

Resources mentioned in this episode:

WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE? 

>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<



Almost there!
Enter your info to join my newsletter and get this free article series now.

 

Thank you! Please check your inbox for an email from me.

Latest Podcast Episode

A quick tip to get more patients from your presentation

A quick tip to get more patients from your presentation

If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to…

Get my best cash-pay practice advice, how-to’s, and updates delivered to your inbox

Pin It on Pinterest

Shares
Share This