In the decade since I started my own cash-based practice, the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective patients, it becomes steadily less effective when other cash competitors can advertise the same thing. So… this week’s podcast is focused on how to make sure your clinicians deliver a patient experience that will make your practice stand out from its cash-based competition.
In this episode, I explain how to create a consistently outstanding experience for each patient and ensure that experience is delivered every time. You’ll hear what sort of changes you can make that go beyond the basics to distinguish your practice from the growing array of local competitors who are similarly unencumbered by the insurance paradigm.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, we discuss these topics related to standing out from your cash-based competition:
- How you can use detailed SOPs to ensure that every clinician consistently delivers the outstanding patient experience you’ve promised.
- An easy, inexpensive way to create the large quantity of documentation you’ll need to seamlessly communicate your procedures and expectations to new employees—while providing a refresher training course for current staff!
- The 3 key elements that go into creating an incredible “VOP experience” that will persuade patients to happily pay top dollar for your care.