CASH-Based Practice Blog

Essential cash practice KPI’s and successful staff meeting agendas
If you’ve ever asked yourself, “What numbers should I actually be tracking in my practice?” — this episode is a must-listen.
I’m pulling back the curtain on the exact KPIs (Key Performance Indicators) I track with my team every single week — and showing you how these small, consistent habits have made a massive impact on everything from lower cancellation rates to higher reactivations, more Google reviews, and, of course, better revenue.

The $0 Strategy That’s Filling My Schedule (and Making Marketing Fun Again)
In this episode, I dive into the surprisingly powerful impact of story-based email marketing—and why it’s completely changing the way I stay connected with patients.

How to Follow Up With Dropped-Off Patients Without Being Pushy
If you’re ready to stop losing patients you’ve already worked hard to win — and start filling your schedule more easily — this podcast is a must-listen.

How I Used ChatGPT to Reactivate Patients and Instantly Generate Nearly $1,400 (and Counting)
In the latest video, I walk you through exactly how you can replicate this strategy in your own practice to boost revenue that would otherwise slip through the cracks.

4 Must-Know Out-of-Network Billing Tips for Your Cash-Based Practice
Maximize reimbursement for your cash-pay patients with these essential out-of-network billing tips. Get strategies to optimize superbills, streamline payments, and avoid common billing mistakes. Plus, download my free superbill template and guide for patients to navigate their insurance benefits.

The Smart Way to Raise Prices Without Scaring Away Clients
If you’ve been holding off on raising your rates because you’re worried patients will push back or leads will stop converting… you’re not alone—and you’re definitely not stuck.
In this episode, I’ll walk you through how to raise your prices in a way that feels good to you and your patients, so you can keep delivering exceptional care while increasing your profits with confidence.

3 Words to Overcome Price Objection
Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it”. Maybe they book, but then cancel.
If this sounds familiar, this episode is a must-listen.

The #1 Key To Getting More Yes’s To your Cash-Based Services
If you aren’t converting at least 80% of your leads into cash-pay patients, or if you’re struggling to keep at least 90% of them on schedule until they reach 100% of their goals, then this episode is for you.

From Burnout to Business: Jennifer Penn’s Journey to a Successful Cash-Based Orthopedics Practice
If you’re ready to launch or grow your practice, take Jennifer’s success story as your inspiration. Take the first step today and discover the impact you can make.

The Patient Sales Strategy I Used To Ask My Wife On Our First Date
If you struggle to get patients to commit from the beginning to complete 100% of their plan of care, and not drop off schedule once they’re 75% better, this episode is a must-listen…