CASH-Based Practice Blog
How to Create a Strategic Business Plan for the New Year and Level Up Your Cash Practice
As the year winds down, most practice owners feel the pull to “look back” and “plan ahead.”
But too often, that process turns into either a surface-level glance at revenue—or an overwhelming spiral of things you should have done better…
How to Turn Any Entry Service Into a Full Plan of Care
A lot of Cash-Pay practices are doing something very smart right now.
They’re using entry-point services — things like specialty services, performance-based sessions, recovery visits, screenings, or targeted first-visit offers — to get new people in the door.
And it works.
Ads convert.
Promotions fill schedules.
Revenue comes in…
How One Practice Owner Built a Multi-Location, 7-Figure Practice by Mastering an Underserved Niche
When most clinicians think about scaling, they picture working more hours, taking on more risk, or grinding harder than ever.
Jonathan Parr took the opposite path.
He built a multi-location, seven-figure, Cash-Based practice by focusing on a niche most practice owners avoid…
The Hidden Trend Costing You Patients — and How to Get Them Back
When insurance companies cut Out-of-Network reimbursement, many Cash-Based practices feel the impact immediately.
Patients who once received 40–50% back suddenly get zero, and some respond with:
“I just can’t afford this anymore. I need to use my insurance.”…
How to Rise Above Cash-Based Competition
Competition in the Cash-Based PT world is rising—fast.
If it feels like new Private-Pay practices are popping up every month in your area, you’re not imagining it. Clinicians are leaving insurance jobs, jumping Out-of-Network, and launching Cash-Based practices at the fastest rate we’ve ever seen…
Recurring Cash-Pay Revenue in Private Practice – How to Get Yeses to your Maintenance Memberships
Every practice owner wants consistent, predictable revenue—and the best way to earn this are patients who keep coming back because you continue to transform their life, and they truly value what you provide.
That’s exactly what continuity and maintenance memberships can create…
The Riches in Cash-Based Niches
If you’ve ever wondered whether niching down could really accelerate your practice growth, this episode is your answer.
I sat down with longtime Mastermind member Danielle Vernon, founder of Scolio Austin…
Lesser-Known Rules on Medicare and Cash Pay PT
If you treat (or plan to treat) Medicare beneficiaries in a Cash-Based model, this week’s short but crucial podcast episode is for you…
The Only Patient-Producing Approach That Never Stops Working
Most social-media tactics come and go.
The algorithm changes, trends fade, and what worked three months ago might be dead today.
That’s why I rarely create public content about social-media marketing—because most of it isn’t evergreen…
How to Stop Patients from Dropping Off After the Eval
One of the most frustrating things in a Cash-Based practice?
Patients who show up for the eval… and never come back.
They book once, maybe a second visit, and then: “I’ll just see how I do with these exercises.” Or “I need to watch my expenses, I’ll try insurance.”…
