CASH-Based Practice Blog

The Hidden Trend Costing You Patients — and How to Get Them Back
When insurance companies cut Out-of-Network reimbursement, many Cash-Based practices feel the impact immediately.
Patients who once received 40–50% back suddenly get zero, and some respond with:
“I just can’t afford this anymore. I need to use my insurance.”…

How to Rise Above Cash-Based Competition
Competition in the Cash-Based PT world is rising—fast.
If it feels like new Private-Pay practices are popping up every month in your area, you’re not imagining it. Clinicians are leaving insurance jobs, jumping Out-of-Network, and launching Cash-Based practices at the fastest rate we’ve ever seen…

Recurring Cash-Pay Revenue in Private Practice – How to Get Yeses to your Maintenance Memberships
Every practice owner wants consistent, predictable revenue—and the best way to earn this are patients who keep coming back because you continue to transform their life, and they truly value what you provide.
That’s exactly what continuity and maintenance memberships can create…

The Riches in Cash-Based Niches
If you’ve ever wondered whether niching down could really accelerate your practice growth, this episode is your answer.
I sat down with longtime Mastermind member Danielle Vernon, founder of Scolio Austin…

Lesser-Known Rules on Medicare and Cash Pay PT
If you treat (or plan to treat) Medicare beneficiaries in a Cash-Based model, this week’s short but crucial podcast episode is for you…

The Only Patient-Producing Approach That Never Stops Working
Most social-media tactics come and go.
The algorithm changes, trends fade, and what worked three months ago might be dead today.
That’s why I rarely create public content about social-media marketing—because most of it isn’t evergreen…

How to Stop Patients from Dropping Off After the Eval
One of the most frustrating things in a Cash-Based practice?
Patients who show up for the eval… and never come back.
They book once, maybe a second visit, and then: “I’ll just see how I do with these exercises.” Or “I need to watch my expenses, I’ll try insurance.”…

Fortune in the Follow-Up: The Simple System to Win Back Patients Who Leave for Insurance
Let’s face it: insurance companies aren’t just screwing over private practices… they are pulling the rug out from under our patients as well.
Once upon a time, they’d file a self-claim and get 40–50% back.
Now? Quite often it’s Zero…

How to Reduce Drop-Offs and get Staff to do exactly what you ask of them
Every practice owner faces this at some point: you’ve got a great clinician, but their patients are dropping off way too early. You’ve given them the scripts, the strategies, the playbook… and yet nothing changes…

How to Simplify Your Systems and Keep Patients From Dropping Off
Most clinics don’t fail because they’re bad at treatment—they stall because their tools don’t talk. EMR here. Scheduler there. Email somewhere else. A texting app. A CRM you meant to set up “one day.”…


