THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 190: Is an event booth a good way to market a cash-based practice?
Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth itself, but also your time and any promotional materials you bring along. In this week’s podcast, I explain how to decide if…
CBP 189: How to get leads to answer the phone when you call
Tired of playing phone tag with prospects? Are you sometimes ghosted by website leads? If so, this podcast may be just what the doctor ordered to help you learn precisely how to get in touch with the leads who have expressed an interest in your practice. In this episode, I explain the simple followup techniques that can…
CBP 188: Two simple elements that turn tough decisions into easy ones for your cash-based practice
Do you have trouble deciding whether to pursue each new opportunity that arrives? Do you find it hard to hire people who are a great fit for your practice? Do you sometimes struggle to get your practice to reflect your vision for it? Well, the solution to it all might be as simple as…
CBP 187: A low-stress way to start a cash-based practice—with Jason Racca
If you’ve been thinking about going out on your own but are afraid to make the leap, you’ll definitely want to hear this week’s podcast. Jason Racca is one of my Mastermind group members, and he’s managed to lean into practice with a solid side hustle that involved very little risk or disruption to his life. From the moment he encountered…
CBP 186: How to find out if a potential employee is right for your practice
So you’re ready to hire, and you’ve got interviews scheduled. But do you know how to strategically use an interview to find out if a candidate is going to be a good fit for your practice? In this week’s podcast, I explain how to prepare for an interview with a candidate so you’ll be able…
CBP 185: How to rise above cash-pay competition in 2022
The cash-pay practice model is going to see major changes in 2022, and nobody seems to be talking about it! … That’s why today’s podcast is so important—because understanding the trends and strategies I share can mean the difference between your sustainable success or ongoing struggle and…
How To Handle Price Objection From Potential Cash-Pay Patients
Ever get tired of hearing the price objection from potential patients who are out of network? If so the video below (which is a follow up to my previous training post on (3 Conversation Tips That Turn Consultations Into Private-Pay Patients), will cover a handful of simple and effective ways to eliminate price objection!
3 Conversation Tips That Turn Consultations Into Private-Pay Patients
How would it feel if you could predictably turn more consultations into Private-Pay Patients? I’m talking about prospective patients excitedly saying yes to paying out of pocket for a long term plan of care, and doing so with little to no pushback or objection!
CBP 184: Should I hire a professional marketing company for my cash-based practice?
Thinking about handing off your marketing to a slick vendor who promises fantastic ROI? Before you leap head-first into any deals, you’ll want to make sure you know what to look for to recognize a less-than-stellar marketing company or a bad contract. While there are amazing…
Cash-based functional medicine practice since 1995! — with Dr. Tom Yarema
It’s not everyday I get to interview someone who has been making the cash-based healthcare model work since the 90’s! But in this interview you’ll go on a journey with a true pioneer of cash practice, Dr. Tom Yarema and learn how he was able to do it at a time when almost no one else was (and on the…
