Today, I’m excited to interview Nitin Chhoda PT, DPT about the use of email and email newsletter content to market a private practice, stay fresh in the minds of patients and referral sources, and gain new patients as well. Nitin is a business consultant for hundreds...
With 2012 now officially in the books, I hope you all have taken time to review your successes, mistakes, and the lessons you learned in the past year. As I looked back on what worked for my cash-based practice in 2012, there were a few learning experiences that I...
There was a slight delay of my email marketing interview with Nitin Chhoda PT, DPT, so I’m going to finish the 3-part series on my learning highlights at the 2012 PPS annual conference and publish that interview in the next couple weeks. One of the sessions I attended...
First I would like to thank Dr. Jarod Carter for the opportunity to guest post here. I think there is a great community of PTs here on this site that are passionate about the physical therapy profession and are looking for ways to grow their businesses in the midst of...
This is my 50th post since starting this website in February of 2011. How time flies! The traffic for this site is growing quickly and I imagine that many new visitors have not seen much of my earlier content. For that reason, I’m using my 50th post to highlight 5 of...
I was recently treating a graphic designer, and she suggested a very interesting and relatively new technology for my marketing materials. It’s not something I’ve seen widely used among Physical Therapy clinics, so I of course had to share it here with...
Targeting niche markets can be key to the success of a Self-Pay Physical Therapy practice, so today I’d like to discuss one that most urban areas will have: Cyclists. When identifying niche markets and target populations that are likely to pay more out of pocket for...
Continuing with the theme of my last post, let’s take a look at your website’s homepage and discuss a tactic I use to convert visitors into patients (or at least compel them to look further into my site and not bounce to another). A successful strategy for a private...
The About Us page of any service-oriented website will be one of the most viewed of all the website’s pages; if not the most viewed. In a world where the vast majority of people do online searches and visit a company’s website before deciding to do business with them,...
When you discharge a patient, I hope you don’t say, “We really appreciate your business!” and leave it at that. I have a simple ‘last visit & follow-up system’ that I use to encourage word-of-mouth referrals and positive online reviews. It’s quite simple and will...
If you already had a Facebook Business page, then you probably noticed that it automatically converted to the “Timeline” theme at the end of March. I knew this change was coming but was too busy to really educate myself on what the change meant for my clinic’s...
If you haven’t already used it, there is a fantastic Linked In group for Private PT Practice Owners that has a ton of great information and interaction. It was started by Nitin Chhoda PT, who many of you may have already heard of and learned from. If you haven’t, I...
