Continuing with the theme of my last post, let’s take a look at your website’s homepage and discuss a tactic I use to convert visitors into patients (or at least compel them to look further into my site and not bounce to another). A successful strategy for a private...
The About Us page of any service-oriented website will be one of the most viewed of all the website’s pages; if not the most viewed. In a world where the vast majority of people do online searches and visit a company’s website before deciding to do business with them,...
When you discharge a patient, I hope you don’t say, “We really appreciate your business!” and leave it at that. I have a simple ‘last visit & follow-up system’ that I use to encourage word-of-mouth referrals and positive online reviews. It’s quite simple and will...
If you already had a Facebook Business page, then you probably noticed that it automatically converted to the “Timeline” theme at the end of March. I knew this change was coming but was too busy to really educate myself on what the change meant for my clinic’s...
If you haven’t already used it, there is a fantastic Linked In group for Private PT Practice Owners that has a ton of great information and interaction. It was started by Nitin Chhoda PT, who many of you may have already heard of and learned from. If you haven’t, I...
When my private-pay PT practice in Austin was just a couple weeks old, the few patients I was seeing each week were not enough to pay the bills. I did not take a loan nor did I have much savings to cover a long-term lack of profitability. I had to act fast to fill my...
I recently came across this fantastic free resource and wanted to share it with all of you. http://website.grader.com/ (by Hubspot) gives you an incredibly detailed report on multiple aspects of your clinic’s website. On top of that, you can enter the website...
I’m really excited to publish this interview of fellow Private Pay PT practice owner, Ann Wendel PT, ATC, CMTPT of Prana Physical Therapy. She took the time to give really in-depth answers to some of the most common questions I’m asked by PTs looking to start/convert...
I don’t know about you all, but every January my physical therapy practice sees at least a couple new/return patients for the same reason: They were trying to “get back into shape” after many months of little-to-no exercise. Marketing to the existing trend In an...
The last post covered my general approach to networking and the methods I use to promote my cash practice at networking events. No matter how good you are in networking situations, if you aren’t also good about consistently following up with the contacts you make,...
It’s been a few weeks since the last post about my new marketing plans, and I’ve been focusing on executing the first thing on my list of new marketing commitments: Networking. My efforts at networking events early after starting my cash practice played a big role in...
At the beginning of 2011, less than a year after starting my self-pay Physical Therapy practice, my clinical schedule was booked 1-2 weeks in advance. I had worked extremely hard and used a number of (mostly free) marketing approaches to make this happen. Around that...
