THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 210: Little-known tips to negotiate the best lease for clinic space
Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the negotiations. So in the interest of helping my colleagues avoid learning some big lessons through painful mistakes, this week’s podcast digs into…
2022 Lessons Learned & 2023 Must-Have Practice Strategies
Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were pretty well on target, which makes me…
CBP 208: The critical first step of a great annual business plan
How successful was your practice in 2022? What factors have contributed to its success? Which things are holding you back? What do you need to protect against in 2023? If you aren’t quite sure how to answer these questions, this week’s podcast will be worth a listen. I explain exactly how you can…
CBP 207: Lead Magnet Ideas That Get Cash-Pay Patients Fast
Have you got a great lead magnet but not...
CBP 206: 4 keys to minimize patient drop off and get full POC commitment
Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, those drop offs can absolutely wreck your schedule when several patients decide to ghost you in the same week. Fortunately, there are some simple…
CBP 205: How to Create a Cash-Pay Membership Program That Sells Itself
Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full…
CBP 204: How to convert more of your Facebook leads into cash-pay patients
Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you’re not alone! Once you have developed a successful ad campaign, the next hurdle is in separating the wheat from the chaff. So this week I’m discussing how to optimize Facebook leads followup so you…
CBP 203: Profit-Producing Keys to Hiring & Training the Admin for your Private Practice
Is your practice ready for some help managing the front desk? It’s an inevitable part of building a successful business—but if you don’t find the right person, it can cost you big money. So this week, we dig into the topic of healthcare hiring to find out what it takes to get someone in place to man the…
CBP 202: Cash Practice Patient Scheduling—How to get patients to see your new clinicians instead of you
Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice owners face as they attempt to scale beyond a single practitioner. Fortunately, there are some simple tactics that can help convince your patients to try…
CBP 201: How to convert phone consultations into cash-pay patients
Do you still hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, this is a learned skill and there are quite a few things you can do to convert phone consultations into cash-pay patients—even when they have been seeing in-network providers for…
