THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 206: 4 keys to minimize patient drop off and get full POC commitment
Tired of seeing patients fall off the schedule the minute they feel a bit better? In addition to profit leak from all the anticipated visits that never happen, those drop offs can absolutely wreck your schedule when several patients decide to ghost you in the same week. Fortunately, there are some simple…
CBP 205: How to Create a Cash-Pay Membership Program That Sells Itself
Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full…
CBP 204: How to convert more of your Facebook leads into cash-pay patients
Frustrated that your Facebook ads are flooding your practice with leads that never convert? Trust me, you’re not alone! Once you have developed a successful ad campaign, the next hurdle is in separating the wheat from the chaff. So this week I’m discussing how to optimize Facebook leads followup so you…
CBP 203: Profit-Producing Keys to Hiring & Training the Admin for your Private Practice
Is your practice ready for some help managing the front desk? It’s an inevitable part of building a successful business—but if you don’t find the right person, it can cost you big money. So this week, we dig into the topic of healthcare hiring to find out what it takes to get someone in place to man the…
CBP 202: Cash Practice Patient Scheduling—How to get patients to see your new clinicians instead of you
Are you overloaded with patients while your new hire still has huge gaps in their schedule? This patient scheduling problem is one of the biggest hurdles practice owners face as they attempt to scale beyond a single practitioner. Fortunately, there are some simple tactics that can help convince your patients to try…
CBP 201: How to convert phone consultations into cash-pay patients
Do you still hate it when a prospective patient asks about insurance right out of the gate? If so, you are not alone. But fortunately, this is a learned skill and there are quite a few things you can do to convert phone consultations into cash-pay patients—even when they have been seeing in-network providers for…
CBP 200: Little-Known Keys to Converting Consultations into Cash-Pay Patients
Are you frustrated by the number of new-patient consultations who never move forward with treatment? These missed opportunities can quickly drain your resources and leave your schedule full of holes, so it’s worth some effort to become as effective as possible at turning those prospects into paying patients. Fortunately, there are…
CBP 199: How to get more google reviews and make your social media actually produce patients—with Scott Waddell
Does the mention of “social media marketing” make you want to crawl under your desk? Are your online reviews looking a bit sparse? Are you having trouble getting established as a high-end provider? If you answered ‘yes’ to any of these questions, I’m so excited to be able to share this week’s podcast…
CBP 198: Niche Healthcare Marketing that produces Cash-Pay Patients
If you’ve ever struggled to get enough patients in your niche, this week’s podcast episode is a must-listen. I share a low-cost niche healthcare marketing plan that can quickly prove your authority and get the phone ringing. In this episode, I talk one of my Mastermind members through how…
CBP 197: How to drop low-paying insurance contracts without losing patients
If your profits are being squeezed by low-reimbursement insurance contracts but you hesitate to drop them because you think you’ll lose too many patients, then this podcast episode is for you. I’m going to explain 4 key steps that my students have used to not only minimize loss of current patients, but to actually…
