THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
Proven Promotions and Revenue Boosters for Your Practice
Are you looking to give your cash-based practice a quick revenue boost? Look no further! Promotions are an effective tool for bringing new patients to your clinic or enticing existing patients to come in for additional services. They provide an incentive for patients to come in and create a sense of urgency that…
A quick tip to get more patients from your presentation
If you’re going to the effort of creating a highly valuable presentation or workshop as a marketing tool, you need to be sure you get some business in return. But the critical step that actually converts attendees into patients or referral sources often gets surprisingly little thought: getting participants to…
A Recession-Proof Practice: How to Succeed During a Downturn
Are financial pressures making it harder to get potential patients to say ‘yes’ to treatment? In recent months, this has become a growing concern for many cash-practice owners. And that’s why this week’s podcast explains how you can help ensure a positive cash flow during a recession. In this episode, you’ll learn about tactics…
5 Post-Discharge Tactics to Get More Reviews, Referrals, and Patient Reactivations
Looking for some easy ways to maximize your practice potential and attract new business? Crafting a solid patient discharge follow-up system is a great place to start. While an organized approach to post-discharge communication can be a super-easy way to capture reactivations and referrals (and…
The secret to selling prevention services in a cash-based practice
During these uncertain times, many practice owners are looking for new service areas that can provide additional revenue and marketing potential. One such area that many find attractive is in prevention services, which can seem like a great way to attract a new collection of asymptomatic patients who…
Do this… or lose to your cash-based competition
In the decade since I started my own cash-based practice, the market has been flooded with out-of-network competitors—which makes it a whole lot harder to stand out. Where longer visit time used to be the only advantage you needed to bring up with prospective patients, it becomes steadily less…
CBP 212: Unlocking the Secrets to Stellar Front Desk Staff Performance
As the first voice most of your leads will hear, your front desk admin is incredibly important to the success of your cash-pay practice. If the impression they deliver isn’t great, the schedule will be empty and your fantastic clinicians will never have a chance to show their stuff! So this week, I’m sharing…
CBP 211: 4 ways to reduce sticker shock for your cash-pay services
Tired of dealing with panicked ‘nos’ as soon as prospective patients find out how much they’ll have to pay for treatment at your clinic? You may be surprised to learn that a lot of that sticker shock reaction—and the hasty ‘no thank yous’ that result—can be reduced so you can enjoy higher…
CBP 210: Little-known tips to negotiate the best lease for clinic space
Thinking about moving or expanding your practice? This process can either be exciting or incredibly expensive and disappointing, depending on what comes of the negotiations. So in the interest of helping my colleagues avoid learning some big lessons through painful mistakes, this week’s podcast digs into…
2022 Lessons Learned & 2023 Must-Have Practice Strategies
Hard to believe it’s already time for another annual year-in-review podcast! As usual, I listened to the recordings from prior years to find out how my previous expectations fared against reality. And once again, I was pleased to discover most of the predictions were pretty well on target, which makes me…
