THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
CBP 079: A Cash Practice Fueled By … Instagram?! 75K Followers And Growing With Leon Knight
With over 75,000 followers, Leon Knight gets at least one patient a week directly from Instagram. For a small solo cash practice … that’s huge! (especially since he currently does zero paid social media advertising) In this episode, Leon shares with us how he grew such a following, the kind of content…
CBP 078: Cash Practice Q&A – Jarod Answers The Most Common Questions
When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked for cash practice questions straight from my followers via a FB Live Q&A session. The Q&A was a success…
CBP 077: From Side Hustle to a Fully-Booked Cash Practice – Jim Heafner
Jim Heafner, PT, DPT, OCS, started his cash practice as a “side hustle” while working home health prn in Boulder, CO. Within a year of opening, Jim was able to scale and give Heafner Health 100% of his time, and he’s now fully booked and looking to hire his first PT! In this episode, I ask Jim about what strategies worked…
CBP 076: Optimizing Your Email Deliverability and Website SEO to plug Cash Practice Profit Leaks
This episode solves two incredibly common but little known problems for private practices… First, the average email deliverability rate is around 60-70%… which means 30%-40% of your emails are never reaching your target audience! Imagine what just a 10% increase in the delivery of your marketing messages…
CBP 075: The Keys to Successfully Going Out-of-Network and Maintaining Patient Volume – Part 2
In our previous episode of The Cash-Based Practice Podcast, Sturdy McKee shared the patient communication strategy he used each time he dropped an insurance contract and delved into exactly how cash-based practices need to go above and beyond to win out-of-network patients….
CBP 074: The Keys to Successfully Going Out-of-Network & Maintaining Patient Volume
Sturdy McKee took a booming 3-clinic in-network practice and successfully transitioned completely out-of-network without missing a beat. In this episode, Sturdy shares the patient communication strategy he used each time he dropped a provider, asks a thought provoking question about why…
CBP 073: Must-Know Advancements in Lead Generation and Marketing Over the Past 3 Years – with Scott Waddell
Back in episode 23 and episode 24, Scott Waddell, president of PatientSites.com, gave us tons of advice on how to turn our websites into patient-generating machines. Now, 3 years later, Scott is back to update us on what PatientSites (with tons of data across hundreds of clinic websites) has…
CBP 072: Hybrid Cash-Practices and the Art of Serial Entrepreneurship – Maury Hayashida, DPT
Maury Hayashida, DPT, has achieved what a great deal of established practice owners are looking to do … create a cash-based practice alongside his insurance-based practice AND add cash-pay services to his insurance based practice. The goal is certainly not always to just drop all insurance practices…
CBP 071: Creating Online Communities to Grow Your Cash-Based Practice – Sarah King, DPT
This is a follow up interview with one of the most popular guests I’ve had on the podcast, and she once again proves why in this episode. When I first interviewed Sarah King back in episode 50 of the Cash-Based Practice Podcast, I was extremely impressed by her knowledge of marketing tools and…
Celebrating (a slightly belated) International Women’s Day!
Over the 4 years I've been hosting the Cash-Based Practice Podcast, I've had a lot of awesome women come on as guests. While I was interviewing Sarah King today for a follow-up podcast episode scheduled for next Thursday, my business assistant Nina mentioned to me...
