Once again, the readers at The PT Project have asked me questions that reveal the need to expand on a particular topic. Here was the question: I agree with everything you are saying and have thought about the viability of a cash based business. The ability to combine...
When you’re a private practice owner like me, whether cash-based or insurance-based, you can’t just be a good therapist and expect amazing success. You have to become a perpetual student of Business. Long before I left the ranks of the employee and became a business...
Since my last post, I’ve been getting a lot of questions about how things differ between traditional PT practices and Cash practices, how I run my practice, and quite a lot of interest in how I market my services. So I’ll start this post with a brief overview of the...
