Providing your former, current, and potential patients with good information—known as content marketing—is one of the best ways to keep your clinic fresh in their minds. This obviously goes for both traditional PT clinics and Cash Pay practices. There are a number of...
Here’s another short excerpt from my ever-growing cash practice guidebook on Cash-Based Physical Therapy. When I made my first post on The PT Project about a month ago, the book was 25 pages long. It’s now 50 pages long and growing thanks to the questions I’m getting...
Once again, the readers at The PT Project have asked me questions that reveal the need to expand on a particular topic. Here was the question: I agree with everything you are saying and have thought about the viability of a cash based business. The ability to combine...
When you’re a private practice owner like me, whether cash-based or insurance-based, you can’t just be a good therapist and expect amazing success. You have to become a perpetual student of Business. Long before I left the ranks of the employee and became a business...
Since my last post, I’ve been getting a lot of questions about how things differ between traditional PT practices and Cash practices, how I run my practice, and quite a lot of interest in how I market my services. So I’ll start this post with a brief overview of the...
