I recently came across this fantastic free resource and wanted to share it with all of you. http://website.grader.com/ (by Hubspot) gives you an incredibly detailed report on multiple aspects of your clinic’s website. On top of that, you can enter the website...
I don’t know about you all, but every January my physical therapy practice sees at least a couple new/return patients for the same reason: They were trying to “get back into shape” after many months of little-to-no exercise. Marketing to the existing trend In an...
A courageous PT who just opened a his own Fee-for-Service Physical Therapy Practice recently asked me: “What source of marketing do you find brings in the most local new clients for you other than word of mouth (ie adwords, facebook, local news, etc.)?” I’d like to...
I was recently asked for my input on optimizing the website of a fellow Self-Pay Physical Therapist, Christine Vlahos MS, PT of Women’s Wellness PT and Pilates. Editor’s Note 1-10-17: Christine has changed the name of her practice and changed the website,...
In Dec 2010, when I was asked how I was able to quickly create a successful cash-based physical therapy practice, I had no idea that the answer would turn into an ever-growing website and a 65 page cash-practice guidebook. The entire process took much longer than I...
As a continuation of my post on quickly gathering and sharing good content with your patients and followers, there’s something else I want to pass along that has made the whole process of online marketing even more efficient. If you already have a Facebook business...
Providing your former, current, and potential patients with good information—known as content marketing—is one of the best ways to keep your clinic fresh in their minds. This obviously goes for both traditional PT clinics and Cash Pay practices. There are a number of...
