In Dec 2010, when I was asked how I was able to quickly create a successful cash-based physical therapy practice, I had no idea that the answer would turn into an ever-growing website and a 65 page cash-practice guidebook. The entire process took much longer than I...
As I receive more and more emails from Physical Therapists interested in starting cash practices, I’m finding the questions are often great sources for blog posts. How should I market my physical therapy practice? Just a few days ago, I received an email from a young...
For those who haven’t already been a regular visitor of PTTalker.com, I would highly recommend it. They do a weekly audio interview of an expert in some area of the PT field. The site is already loaded with great interviews and info. I recently had the pleasure...
I started my Cash-Based PT practice in Austin about 1 ½ years ago, and though it was a lot of hard work to get the ball rolling, I’ve never been so happy to be a Physical Therapist. When you remove the red tape and headaches of the Insurance and Medicare systems, an...
PT Project contributor Ben Gold is a PT in New York but hails from Australia. I’ve asked him to fill us in on the Health Care System of Australia, and more specifically, the business model of most private practice “Physiotherapy” clinics there. Physiotherapy in...
As reimbursements drop and the ability for traditional physical therapy practices to provide quality individualized care (while maintaining profit margins) is further strained, these issues are becoming better known to the general public. Case in point: NPR just ran a...
Like in any realm of business, there are a large number of models and marketing strategies for physical therapy private practices that have proven successful. Of course, every practice is different and what has worked for one may not necessarily work for another. In...
Providing your former, current, and potential patients with good information—known as content marketing—is one of the best ways to keep your clinic fresh in their minds. This obviously goes for both traditional PT clinics and Cash Pay practices. There are a number of...
This year was the fourth time that Texas Physical Therapists had a proposed bill in the Texas legislature that would grant what we consider Direct Access. Before a bill can even be voted on by the House and Senate, it has to be given a “Hearing” within a committee...
There is a fairly common question/concern I’ve been hearing from those considering cash-pay physical therapy services or completely converting to or starting a Cash-based PT practice: “Is a Cash practice even a viable option in my city?” In other words, “If I do this,...
Well, if you’re having problems maintaining profits in your private practice (or work in a struggling one), Today in PT just published an article called “Road to Riches” that gives you some options … You can make nearly $70/hr if you...
Once again, the readers at The PT Project have asked me questions that reveal the need to expand on a particular topic. Here was the question: I agree with everything you are saying and have thought about the viability of a cash based business. The ability to combine...
