I’m really excited to publish this interview of fellow Private Pay PT practice owner, Ann Wendel PT, ATC, CMTPT of Prana Physical Therapy. She took the time to give really in-depth answers to some of the most common questions I’m asked by PTs looking to start/convert...
I don’t know about you all, but every January my physical therapy practice sees at least a couple new/return patients for the same reason: They were trying to “get back into shape” after many months of little-to-no exercise. Marketing to the existing trend In an...
I was recently asked for my input on optimizing the website of a fellow Self-Pay Physical Therapist, Christine Vlahos MS, PT of Women’s Wellness PT and Pilates. Editor’s Note 1-10-17: Christine has changed the name of her practice and changed the website,...
As this website and its impact spreads, more interview requests roll in and I’m really enjoying it. Dave Chase, CEO of Avado.com sent me a number of “Healthcare Innovator” interview questions, and I have included a few of them below. How do you make the lives of...
In Dec 2010, when I was asked how I was able to quickly create a successful cash-based physical therapy practice, I had no idea that the answer would turn into an ever-growing website and a 65 page cash-practice guidebook. The entire process took much longer than I...
As I receive more and more emails from Physical Therapists interested in starting cash practices, I’m finding the questions are often great sources for blog posts. How should I market my physical therapy practice? Just a few days ago, I received an email from a young...
For those who haven’t already been a regular visitor of PTTalker.com, I would highly recommend it. They do a weekly audio interview of an expert in some area of the PT field. The site is already loaded with great interviews and info. I recently had the pleasure...
I started my Cash-Based PT practice in Austin about 1 ½ years ago, and though it was a lot of hard work to get the ball rolling, I’ve never been so happy to be a Physical Therapist. When you remove the red tape and headaches of the Insurance and Medicare systems, an...
PT Project contributor Ben Gold is a PT in New York but hails from Australia. I’ve asked him to fill us in on the Health Care System of Australia, and more specifically, the business model of most private practice “Physiotherapy” clinics there. Physiotherapy in...
As reimbursements drop and the ability for traditional physical therapy practices to provide quality individualized care (while maintaining profit margins) is further strained, these issues are becoming better known to the general public. Case in point: NPR just ran a...
Like in any realm of business, there are a large number of models and marketing strategies for physical therapy private practices that have proven successful. Of course, every practice is different and what has worked for one may not necessarily work for another. In...
Providing your former, current, and potential patients with good information—known as content marketing—is one of the best ways to keep your clinic fresh in their minds. This obviously goes for both traditional PT clinics and Cash Pay practices. There are a number of...
