After leaving a career in finance where he was “pretty miserable,” Mike Braitsch decided to start anew and pursue his passion for physical therapy. During his education at UT Southwestern, he combined his knowledge in PT and a background in martial arts to put...
If you can’t find your dream job, create it! After receiving her PT degree, Kelsey Baas found rewarding work in the specialties of developmental pediatrics and orthopedics in a Houston hospital, and saw the importance of multiple disciplinary teams in providing the...
In 2005, Rob Vining developed and launched the world’s first digital practice for physical therapy. His telehealth model allowed him to accept and treat patients far and wide on a cash-pay basis, and it became clear those patients were getting great results. In time,...
After PT school, Cameron Garber found himself increasingly frustrated by the standard approach to healthcare that focuses on treating illnesses rather than preventing them. This led him to buy an existing partially cash-based practice that would allow him to offer the...
Have you ever heard of a “fartlek”? If you’re a runner or treat runners in your private practice, you probably have, but for those who haven’t heard of it, I’ll define it in a moment. First … After a few weeks in the ICU with my son Gray and no approaching...
“Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create...
In this interview, Tony Noto describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home-based physical therapy. He shares details on his main referral sources, the best...
*NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE.* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the...
There’s a taco franchise in Austin that has a location close to the children’s hospital, and I found myself there more often than most other nearby places to eat, but here’s a little secret: Their tacos aren’t that good! So why do I keep going back when there are...
Lesson Six: The Whip and The Carrot In the email I sent last weekend, I made the statement: “When you make your customer experience about human connection and pay close attention to their entire experience, you win.” Let’s take that idea one step further and make sure...
This week was one of the most profound and monumental of my life … both my children received the rare gene therapy I wrote about a few weeks ago AND Gray came home from the hospital!! We’re settling into a very different life at home; but just like in business, we’ll...
Since many are setting goals for 2019 and trying to make them “measurable”, I felt like it would be a good time to pass along a ‘biz lesson from the ICU’ that has to do with a vital concept about numbers. The lesson in a nutshell: Don’t just think in terms of net...
