CASH-Based Practice Blog
Take Advantage of Trends and Squeeze Every Drop From Your Marketing Efforts
I don’t know about you all, but every January my physical therapy practice sees at least a couple new/return patients for the same reason: They were trying to “get back into shape” after many months of little-to-no exercise. Marketing to the existing trend In an...
Networking – A Key Component of Filling your Cash Practice – Part 2
The last post covered my general approach to networking and the methods I use to promote my cash practice at networking events. No matter how good you are in networking situations, if you aren’t also good about consistently following up with the contacts you make,...
Networking – A Key Component of Filling your Cash Practice – Part 1
It’s been a few weeks since the last post about my new marketing plans, and I’ve been focusing on executing the first thing on my list of new marketing commitments: Networking. My efforts at networking events early after starting my cash practice played a big role in...
Marketing a Cash Physical Therapy Practice
At the beginning of 2011, less than a year after starting my self-pay Physical Therapy practice, my clinical schedule was booked 1-2 weeks in advance. I had worked extremely hard and used a number of (mostly free) marketing approaches to make this happen. Around that...
What brings you the most new patients aside from word of mouth?
A courageous PT who just opened a his own Fee-for-Service Physical Therapy Practice recently asked me: “What source of marketing do you find brings in the most local new clients for you other than word of mouth (ie adwords, facebook, local news, etc.)?” I’d like to...
Can I accept an out-of-pocket payment from a Medicare patient?
One of the most common, and important, questions I am asked is some variation of: “Can I accept out-of-pocket payments from a Medicare patient?” The very short answer to this is: “it depends.” Working with Medicare patients on a Private-pay Basis Some Physical...
Word of Mouth Advertising to Catapult your Physical Therapy Business to Success
This week’s article is a guest post by Allison Gamble of www.psychologydegree.net. --- The field of Physical Therapy is overflowing with big-hearted, educated individuals who live to help their patients. There were over 185,000 Physical Therapy jobs as of a 2008...
Website Review and Advice for Fellow Self-Pay PT
I was recently asked for my input on optimizing the website of a fellow Self-Pay Physical Therapist, Christine Vlahos MS, PT of Women's Wellness PT and Pilates. Editor's Note 1-10-17: Christine has changed the name of her practice and changed the website, but since...
Jarod interviewed about his Direct Pay PT Practice
As this website and its impact spreads, more interview requests roll in and I’m really enjoying it. Dave Chase, CEO of Avado.com sent me a number of “Healthcare Innovator” interview questions, and I have included a few of them below. How do you make the lives of...
The eBook is Available!!
In Dec 2010, when I was asked how I was able to quickly create a successful cash-based physical therapy practice, I had no idea that the answer would turn into an ever-growing website and a 65 page cash-practice guidebook. The entire process took much longer than I...
