CASH-Based Practice Blog
I’m Not Saying It’s Easy
I recently attended the Northeast Seminars con ed course taught by Brian Mulligan and Kevin Wilk themselves. It was awesome. I definitely plan to take more Mulligan courses because the techniques make such immediate substantial changes for patients. I’ve stated in my...
Find Out What Your Website Needs and How it Compares to Your Competitors’ Websites
I recently came across this fantastic free resource and wanted to share it with all of you. http://website.grader.com/ (by Hubspot) gives you an incredibly detailed report on multiple aspects of your clinic’s website. On top of that, you can enter the website...
Interview of Private Pay PT Practice Owner Ann Wendel PT, ATC, CMTPT
I’m really excited to publish this interview of fellow Private Pay PT practice owner, Ann Wendel PT, ATC, CMTPT of Prana Physical Therapy. She took the time to give really in-depth answers to some of the most common questions I’m asked by PTs looking to start/convert...
Take Advantage of Trends and Squeeze Every Drop From Your Marketing Efforts
I don’t know about you all, but every January my physical therapy practice sees at least a couple new/return patients for the same reason: They were trying to “get back into shape” after many months of little-to-no exercise. Marketing to the existing trend In an...
Networking – A Key Component of Filling your Cash Practice – Part 2
The last post covered my general approach to networking and the methods I use to promote my cash practice at networking events. No matter how good you are in networking situations, if you aren’t also good about consistently following up with the contacts you make,...
Networking – A Key Component of Filling your Cash Practice – Part 1
It’s been a few weeks since the last post about my new marketing plans, and I’ve been focusing on executing the first thing on my list of new marketing commitments: Networking. My efforts at networking events early after starting my cash practice played a big role in...
Marketing a Cash Physical Therapy Practice
At the beginning of 2011, less than a year after starting my self-pay Physical Therapy practice, my clinical schedule was booked 1-2 weeks in advance. I had worked extremely hard and used a number of (mostly free) marketing approaches to make this happen. Around that...
What brings you the most new patients aside from word of mouth?
A courageous PT who just opened a his own Fee-for-Service Physical Therapy Practice recently asked me: “What source of marketing do you find brings in the most local new clients for you other than word of mouth (ie adwords, facebook, local news, etc.)?” I’d like to...
Can I accept an out-of-pocket payment from a Medicare patient?
One of the most common, and important, questions I am asked is some variation of: “Can I accept out-of-pocket payments from a Medicare patient?” The very short answer to this is: “it depends.” Working with Medicare patients on a Private-pay Basis Some Physical...
Word of Mouth Advertising to Catapult your Physical Therapy Business to Success
This week’s article is a guest post by Allison Gamble of www.psychologydegree.net. --- The field of Physical Therapy is overflowing with big-hearted, educated individuals who live to help their patients. There were over 185,000 Physical Therapy jobs as of a 2008...
