CASH-Based Practice Blog
A Lucrative Niche Market for Private Pay PT Clinics – Cycling
Targeting niche markets can be key to the success of a Self-Pay Physical Therapy practice, so today I’d like to discuss one that most urban areas will have: Cyclists. When identifying niche markets and target populations that are likely to pay more out of pocket for...
Does Your Clinic’s Website HOMEPAGE Create or Turn Away Business?
Continuing with the theme of my last post, let’s take a look at your website’s homepage and discuss a tactic I use to convert visitors into patients (or at least compel them to look further into my site and not bounce to another). A successful strategy for a private...
How to Convert Visitors into Patients with your Website’s ABOUT Page
The About Us page of any service-oriented website will be one of the most viewed of all the website’s pages; if not the most viewed. In a world where the vast majority of people do online searches and visit a company’s website before deciding to do business with them,...
Discharge Marketing – Are You Capitalizing on this Precious Opportunity?
When you discharge a patient, I hope you don’t say, “We really appreciate your business!” and leave it at that. I have a simple ‘last visit & follow-up system’ that I use to encourage word-of-mouth referrals and positive online reviews. It’s quite simple and will...
What the Facebook Timeline Theme means for your Clinic’s Facebook Page (and how to Capitalize on it)
If you already had a Facebook Business page, then you probably noticed that it automatically converted to the “Timeline” theme at the end of March. I knew this change was coming but was too busy to really educate myself on what the change meant for my clinic’s...
A Common Concern for those Considering a Private Pay PT Practice
If you haven’t already used it, there is a fantastic Linked In group for Private PT Practice Owners that has a ton of great information and interaction. It was started by Nitin Chhoda PT, who many of you may have already heard of and learned from. If you haven’t, I...
A Free Marketing Technique That Helped Get My Cash Practice Going Strong
When my private-pay PT practice in Austin was just a couple weeks old, the few patients I was seeing each week were not enough to pay the bills. I did not take a loan nor did I have much savings to cover a long-term lack of profitability. I had to act fast to fill my...
I’m Not Saying It’s Easy
I recently attended the Northeast Seminars con ed course taught by Brian Mulligan and Kevin Wilk themselves. It was awesome. I definitely plan to take more Mulligan courses because the techniques make such immediate substantial changes for patients. I’ve stated in my...
Find Out What Your Website Needs and How it Compares to Your Competitors’ Websites
I recently came across this fantastic free resource and wanted to share it with all of you. http://website.grader.com/ (by Hubspot) gives you an incredibly detailed report on multiple aspects of your clinic’s website. On top of that, you can enter the website...
Interview of Private Pay PT Practice Owner Ann Wendel PT, ATC, CMTPT
I’m really excited to publish this interview of fellow Private Pay PT practice owner, Ann Wendel PT, ATC, CMTPT of Prana Physical Therapy. She took the time to give really in-depth answers to some of the most common questions I’m asked by PTs looking to start/convert...
