CASH-Based Practice Blog
How will “Obamacare” affect out-of-network Physical Therapy businesses?
I was recently asked a question that I get almost monthly, especially since late June when the Supreme Court upheld the constitutionality of the Affordable Care Act. So I figured it was time to answer it for all my readers. What are your thoughts on the cash-based...
Jarod Carter Interviewed on Cash PT Practice Sustainability – Part 2
I was recently interviewed by a doctoral student on cash-based PT practice sustainability and about my business model in general. Here is the second part of that interview ... What financial methods did you take in order to be able to open your own private practice? I...
Jarod Carter Interviewed on Cash PT Practice Sustainability – Part 1
I was recently interviewed by a doctoral student on cash-based PT practice sustainability and about the business model for my private-pay practice in general. I’ll be splitting the interview into two parts because the answer to the first question ended up being so...
Interview with Tom Ockler: Out-Of-Network for 13 Years
Today I’m interviewing a Private Physical Therapy Practice Owner who has been completely Out-of-Network with 3rd Party Payors for 13 years! Tom Ockler is not just a practice owner and PT, but also an accomplished author and teacher. Give us the background of your...
A Lucrative Niche Market for Private Pay PT Clinics – Cycling
Targeting niche markets can be key to the success of a Self-Pay Physical Therapy practice, so today I’d like to discuss one that most urban areas will have: Cyclists. When identifying niche markets and target populations that are likely to pay more out of pocket for...
Does Your Clinic’s Website HOMEPAGE Create or Turn Away Business?
Continuing with the theme of my last post, let’s take a look at your website’s homepage and discuss a tactic I use to convert visitors into patients (or at least compel them to look further into my site and not bounce to another). A successful strategy for a private...
How to Convert Visitors into Patients with your Website’s ABOUT Page
The About Us page of any service-oriented website will be one of the most viewed of all the website’s pages; if not the most viewed. In a world where the vast majority of people do online searches and visit a company’s website before deciding to do business with them,...
Discharge Marketing – Are You Capitalizing on this Precious Opportunity?
When you discharge a patient, I hope you don’t say, “We really appreciate your business!” and leave it at that. I have a simple ‘last visit & follow-up system’ that I use to encourage word-of-mouth referrals and positive online reviews. It’s quite simple and will...
What the Facebook Timeline Theme means for your Clinic’s Facebook Page (and how to Capitalize on it)
If you already had a Facebook Business page, then you probably noticed that it automatically converted to the “Timeline” theme at the end of March. I knew this change was coming but was too busy to really educate myself on what the change meant for my clinic’s...
A Common Concern for those Considering a Private Pay PT Practice
If you haven’t already used it, there is a fantastic Linked In group for Private PT Practice Owners that has a ton of great information and interaction. It was started by Nitin Chhoda PT, who many of you may have already heard of and learned from. If you haven’t, I...
